Evaluating the role of accounting in managing and reporting intangible assets in the technology industry

Thesis Abstract

The objective of this research is to investigate the impact of corporate social responsibility (CSR) on consumer behavior and brand perception. In recent years, consumers have become increasingly conscious of the social and environmental practices of companies. This study aims to examine how CSR initiatives influence consumer attitudes, purchase intentions, and brand loyalty. The findings of this research will provide insights into the importance of CSR in shaping consumer behavior and inform strategies for building a positive brand image.