This research investigation has focused on the use of cost-volume-profit analysis as a tool for profit planning and control using Nigerian Bottling Company Plc as a case study. The Nigerian Bottling Company Plc was facing lots of problem after it establishment in 1953, and these problems includes; low capacity utilization, shortage of foreign exchange to the needed raw materials and competitive market where only the fittest survive. Some of the objectives of the study are to identify the problems encountered in the practical application of CVP analysis, to examine some other techniques that can help in the profit planning and control and to identify the practical cost estimate involved in the application of CVP in Nigerian Bottling Company. The sources of data for the research includes primary and secondary sources and examples of primary sources of data is oral interview and questionnaires, while secondary data were collected from journals, textbooks and News papers. Chi-square was the tool used to test the hypothesis. After the testing of hypothesis, the findings made includes; other techniques were not superior to cost volume profit analysis, the company has managed to remain in the market inspite of the economic recession in Nigeria. In view of the above findings, the following recommendations were made; management must be well structured to make planning techniques feasible for adequate cost control purpose, workers should be made to known the objectives of the company and finally subordinates opinion should be sought in preparation of departmental estimate.
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