INTRODUCTION
LITERATURE REVIEW
RESEARCH METHODOLOGY
DATA PRESENTATION AND ANALYSIS
SUMMARY, CONCLUSION AND RECOMMENDATIONS
The aim of this research is to determine why media campaigns against female genital mutilation (FGM) in Agenebode, headquarter of Etsako East Local Government Area, are not making positive impact on her indigenes, because the practice is very rampant in the locality. This study, however, still relies on the premise that media campaign is an essential tool for correcting or eliminating a social ill.
A questionnaire was therefore designed and administered in the locality to determine the cause of the persistence of the F.G.M practice. The major reason deduced, amongst many, is that Etsako people in this community are resistant to change due to their strong believe in tradition.
This study therefore recommends that government authorities and NGOs should adopt a new formula in their campaigns against FGM practice. Secondly, media campaigns should include puritive consequences against any known FGM perpetrators in their campaign content.
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