The impact of new product development on performance of commercial banks in nigeria (a case study of three banks in owerri)
Table Of Contents
Chapter ONE
INTRODUCTION
- 1.1Introduction
- 1.2Background of Study
- 1.3Problem Statement
- 1.4Objective of Study
- 1.5Limitation of Study
- 1.6Scope of Study
- 1.7Significance of Study
- 1.8Structure of the Research
- 1.9Definition of Terms
Chapter TWO
LITERATURE REVIEW
- 2.1The Concept of New Product Development
- 2.2Importance of New Product Development in Commercial Banks
- 2.3Factors Influencing New Product Development
- 2.4Challenges of New Product Development in the Banking Sector
- 2.5Strategies for Successful New Product Development
- 2.6Innovation and Competitive Advantage in Banking
- 2.7Technology in New Product Development
- 2.8Customer-Centric Approach in New Product Development
- 2.9Regulatory Framework for New Product Development
- 2.10Case Studies on New Product Development in Commercial Banks
Chapter THREE
RESEARCH METHODOLOGY
- 3.1Research Design
- 3.2Research Philosophy
- 3.3Data Collection Methods
- 3.4Sampling Techniques
- 3.5Data Analysis Techniques
- 3.6Ethical Considerations
- 3.7Research Limitations
- 3.8Research Validity and Reliability
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- 4.1Overview of the Study Participants
- 4.2Analysis of New Product Development Initiatives
- 4.3Impact of New Product Development on Banks' Performance
- 4.4Customer Perception and Adoption of New Products
- 4.5Financial Implications of New Product Development
- 4.6Comparison of New Product Success Rates
- 4.7Lessons Learned from New Product Development
- 4.8Recommendations for Improved Performance
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- 5.1Summary of Findings
- 5.2Conclusion
- 5.3Implications of the Study
- 5.4Contributions to Knowledge
- 5.5Recommendations for Future Research
- 5.6Practical Applications
- 5.7Conclusion and Final Remarks
Thesis Abstract
The need for this study being the impact of new product in commercial banks was to determine the rate at which the introduction of this product is helping the economic development and growth in the banking industry in terms of employment, income, staff utilization and technology and to serve as an advisory piece to proprietors of commercial banks as to know how this product can be run to the benefit of the customers who patronize such product. Chapter one talks about the introduction, background of the study, objectives of study, scope of the study, statement of the hypothesis significance of the study limitation of the study and definition of terms. Chapter two embraces literature review, historical background of commercial banking operations in Nigeria, new product development as a business strategy, the nature and structure of commercial banks new product. Chapter three talks about research methodology and sources of data. Chapter four is all about presentation and analysis of data and testing of hypothesis. Chapter five is all about the summary, conclusion and recommendation on the topic written. Finally suggestions were made to the bank on how they should establish a good management team for proper co-ordination and marketing of such products
Thesis Overview
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