An assessment of the use of radio and other means of information dissemination by the residents of ado-ekiti, ekiti-state, nigria. | Blazingprojects Postgraduate Thesis
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An assessment of the use of radio and other means of information dissemination by the residents of ado-ekiti, ekiti-state, nigria.

 

Table Of Contents


Chapter ONE

INTRODUCTION

  • 1.1Introduction
  • 1.2Background of Study
  • 1.3Problem Statement
  • 1.4Objective of Study
  • 1.5Limitation of Study
  • 1.6Scope of Study
  • 1.7Significance of Study
  • 1.8Structure of the Research
  • 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

  • 2.1Historical Overview of Information Dissemination
  • 2.2Evolution of Radio Broadcasting
  • 2.3Impact of Radio on Society
  • 2.4Role of Radio in Information Dissemination
  • 2.5Other Means of Information Dissemination
  • 2.6Comparison of Radio and Other Information Channels
  • 2.7Audience Engagement with Radio and Other Means
  • 2.8Challenges Faced by Radio and Other Channels
  • 2.9Innovations in Information Dissemination
  • 2.10Future Trends in Information Dissemination

Chapter THREE

RESEARCH METHODOLOGY

  • 3.1Research Design
  • 3.2Sampling Techniques
  • 3.3Data Collection Methods
  • 3.4Data Analysis Procedures
  • 3.5Ethical Considerations
  • 3.6Research Validity and Reliability
  • 3.7Limitations of the Research Methodology
  • 3.8Research Assumptions

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

  • 4.1Overview of Research Findings
  • 4.2Demographic Analysis of Respondents
  • 4.3Radio Usage Patterns among Residents
  • 4.4Preferences for Information Sources
  • 4.5Factors Influencing Information Consumption
  • 4.6Feedback and Interaction with Information Channels
  • 4.7Impact Assessment of Information Dissemination
  • 4.8Comparison of Radio and Other Channels

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

  • 5.1Summary of Findings
  • 5.2Conclusions
  • 5.3Implications for Future Research
  • 5.4Recommendations for Stakeholders
  • 5.5Contribution to Knowledge

Thesis Abstract

Abstract
This research project aims to assess the use of radio and other means of information dissemination by the residents of Ado-Ekiti, Ekiti State, Nigeria. The study seeks to understand the extent to which radio and other communication channels are utilized by the residents for accessing information and staying informed about local and global events. By examining the preferences, habits, and perceptions of the residents regarding radio and other information sources, the research aims to provide insights into the media consumption patterns in Ado-Ekiti. The research will employ a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive data on the information consumption behaviors of the residents. The quantitative surveys will be conducted among a sample of residents to collect data on their preferred sources of information, frequency of radio usage, trust in different media outlets, and overall media consumption habits. The qualitative interviews will provide in-depth insights into the motivations and attitudes that shape the residents' choices of information sources. Through this research, the study aims to identify the factors that influence the residents' use of radio and other means of information dissemination. It will explore the role of socio-demographic characteristics, such as age, education, and income, in shaping media preferences and consumption patterns. Additionally, the research will examine the perceived credibility of radio and other communication channels among the residents and assess the impact of these perceptions on their information-seeking behaviors. The findings of this research project are expected to have implications for media organizations, policymakers, and communication practitioners in Ado-Ekiti. By understanding the information consumption patterns and preferences of the residents, media outlets can tailor their content to better meet the needs and interests of the audience. Policymakers can use the insights from this study to design more effective communication strategies that reach a wider segment of the population. Communication practitioners can leverage the findings to develop targeted campaigns that resonate with the residents and enhance their engagement with information sources. Overall, this research project seeks to contribute to the existing literature on media consumption and information dissemination in Nigeria, with a specific focus on the residents of Ado-Ekiti, Ekiti State. By shedding light on the use of radio and other communication channels in the region, the study aims to provide valuable insights for improving media practices and communication strategies in the local context.

Thesis Overview

<p> </p><p>BACKGROUND OF THE STUDY<br>1.1 &nbsp; &nbsp; BACKGROUND OF THE STUDY</p><p>Information is very important in any society it is a veritable tool in the realization of individual resource required in any society; thus the acquiring and using information are critical and important activities. Users of information use it for different reasons, some use it for health; others use it for advancement in knowledge, others for politics. Issa (1997) cited Muhammed, (1994) opined that it is a vital resource which proves impetus for a nation social, cultural, spiritual, political, economic, scientific and technological advancement greater socio-political equity; efficient governance, power and fellowship. Thus, one can rightly infer from above that information has always played an important role in human life; hence a basic human need. &nbsp;</p><p>1.2 &nbsp; &nbsp; STATEMENT OF PROBLEM</p><p>Information means different thing to different people, some it may be inform of news on radio or television, and the print media, to some it may be a medical report which may be used for taking heath decision, to an investor, financial report of an organization as a vital information to decide whether to stake ones investment in such or to divest, to some in the stock analysis and daily trading in the stock market. To law enforcement agents information to them is a tool to carry out thorough investigation and absence of the timely and up-to-date information and lead to loss of life and properties. Information is now accepted as an important factor in the sustained development of any society because it reduces uncertainty, and enhances awareness of possible actions to take to solve problems. Lack of information is argued to act as a barrier to development because of importance of information provision in “capacity building; and “empowering communities” (Apata and Ogunrewo, 2010), cited Wakelin &amp; Simeane, (1995) and Adimorah, (1995). &nbsp; &nbsp;</p><p>1.3 &nbsp; &nbsp; PURPOSE OF THE STUDY</p><p>Information needs, accessibility, utilization is being dictated by circumstances man finds himself. The environment that people interact with from the cradle of civilization portends serious challenges to man in the process of achieving his daily goals and objectives in the areas of economic, social, cultural and spiritual wellbeing. Information itself is not mobile but needs a vehicle of dissemination from one man to another and from one distance to another. Isa (1997) affirmed that information has to be widely dissemination regardless of whether one is an urban or rural inhabitant. The medium of this dissemination could be called a channel. Channels of information communication are interpersonal man to man through signals, signs, beckoning, language, and eye contact, town criers most especially in the primitive days and in villages. &nbsp;</p><p>1.4 &nbsp; &nbsp; RESEARCH QUESTION</p><p>Advancement in technology has made it possible for human being to communicate easily irrespective of geographical location through the aid of telephones, telegrams, fax, radio phone, television, e-mail, telex, internet, computer etc. </p><ol><li>Radio is an important tool in dissemination information to the residents of Ado-Ekiti?</li><li>Information can be accessed with little or not cost to everybody in Ado-Ekiti?</li><li>Which of the following is the most accessible, affordable and usable in providing access to information among the residents in Ado-Ekiti?</li><li>What are the problems encountered in accessing information by the residents of Ado-Ekiti?</li></ol><p>1.5 &nbsp; &nbsp; RESEARCH HYPOTHESIS</p><p>Advent of radio have tremendously transformed the way information is disseminated, prior to its invention, people most especially in primitive Africa society had their peculiar way of disseminating information such as the use of town criers and assembling people in strategic locations in the village such as market square to disseminate information to them. In primitive Yoruba society, different signs and object were used to disseminate information. Colonial masters brought radio to ease their administration and ever since it has been to pass information from government to the citizen and people use it to disseminate social and religious programs because of its capability to reach large audience. Advancement in information and communication technology has brought other means of information dissemination such as television, internet, mobile phones, fax, telex, telegram among other. The question is, with these mirage of means of disseminating information, how relevant is radio and what are the most preferred means of information dissemination among the residents of Ado-Ekiti and the cost of accessing information by the people. &nbsp; &nbsp; &nbsp; </p><p>1.6 &nbsp; &nbsp; SIGNIFICANT OF THE STUDY</p><p>The medium of this dissemination could be called a channel. Channels of information communication are interpersonal man to man through signals, signs, beckoning, language, and eye contact, town criers most especially in the primitive days and in villages. &nbsp;</p><p>Find out the significance of transistor radio in information dissemination;</p><p> &nbsp; &nbsp; &nbsp; Education the masses that information is very cheap and affordable to everybody;</p><p> &nbsp; &nbsp; &nbsp; Investigate the most available, accessible, affordable and usable in providing access to information to the residents of Ado-Ekiti;</p><p> &nbsp; &nbsp; &nbsp; Identify problems encounter in accessing information using these media and the possible solutions. </p><p>1.7 &nbsp; &nbsp; SCOPE OR DELIMITATION OF THE STUDY</p><p>It is very appealing because of some distinguish features of interactivity, its capacity to provoke dialogue and to solicit participation of local population with lower production costs and extreme versatility. Omenesa (1997) observed that radio programmes are usually timely and capable of extending messages to the audience no matter where they may be as long as they have a receiver with adequate supply of power. The absence of such facilities as road, light and water are no hindrance to radio.</p><p>1.8 &nbsp; &nbsp; DEFINITION OF TERMS</p><p>Assessment: It is the process and effort to anything usual is commonly used but many people.</p><p>Information: Is any entity or form that provides the answer to a question of some kind or resolves uncertainty.</p><p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Dissemination: </p><p>Radio: Radio is the technology of using radio waves to carry information, such as sound by systematically modulating proper ties of electromagnetic energy waves transmitted through special such as their amplitude frequency, phase or pulse. </p><p>Television: Is a telecommunication medium used for transmitting moving images in monochrome.</p><p>Dissemination: it is the process of sharing pieces of &nbsp; &nbsp; &nbsp; information to a targeted audience or the act of informing the public on the happening.</p> <br><p></p>

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