INTRODUCTION
The gig economy, characterized by short-term, project-based work arrangements, has rapidly transformed the global workforce. While offering flexibility and entrepreneurial opportunities for workers, it also presents challenges related to job security, benefits, and regulations. This research explores the multifaceted impact of the gig economy on both businesses and workers, conducting a comparative analysis across different industries and work types. By analyzing quantitative and qualitative data, the study aims to identify key challenges and opportunities, develop policy recommendations, and inform stakeholders navigating this evolving landscape.
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