The impact of personal selling on the sales of durable consumer goods in nasco carpet-jos. | Blazingprojects Postgraduate Thesis
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The impact of personal selling on the sales of durable consumer goods in nasco carpet-jos.

 

Table Of Contents


Chapter ONE

INTRODUCTION

  • 1.1Introduction
  • 1.2Background of Study
  • 1.3Problem Statement
  • 1.4Objective of Study
  • 1.5Limitation of Study
  • 1.6Scope of Study
  • 1.7Significance of Study
  • 1.8Structure of the Research
  • 1.9Definition of Terms

Chapter TWO

LITERATURE REVIEW

  • 2.1Historical Overview of Personal Selling
  • 2.2Theoretical Framework of Personal Selling
  • 2.3Importance of Personal Selling in Marketing
  • 2.4Role of Personal Selling in Consumer Goods Industry
  • 2.5Strategies for Effective Personal Selling
  • 2.6Challenges Faced in Personal Selling
  • 2.7Impact of Technology on Personal Selling
  • 2.8Ethical Considerations in Personal Selling
  • 2.9Global Trends in Personal Selling
  • 2.10Future Outlook of Personal Selling

Chapter THREE

RESEARCH METHODOLOGY

  • 3.1Research Design and Methodology
  • 3.2Population and Sampling Techniques
  • 3.3Data Collection Methods
  • 3.4Data Analysis Tools
  • 3.5Questionnaire Design and Distribution
  • 3.6Case Study Approach
  • 3.7Ethical Considerations in Research
  • 3.8Limitations of the Research Methodology

Chapter FOUR

DATA PRESENTATION AND ANALYSIS

  • 4.1Overview of Data Analysis
  • 4.2Presentation of Findings
  • 4.3Analysis of Sales Data
  • 4.4Comparison of Personal Selling Techniques
  • 4.5Customer Feedback Analysis
  • 4.6Impact of Personal Selling on Durable Consumer Goods Sales
  • 4.7Factors Influencing Sales Performance
  • 4.8Recommendations for Improving Sales Strategies

Chapter FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

  • 5.1Summary of Findings
  • 5.2Conclusion
  • 5.3Implications for Practice
  • 5.4Recommendations for Future Research
  • 5.5Contribution to Knowledge

Thesis Abstract

This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of questionnaire personal selling interview and observation. Base on the recommendation the company should boosting the sales force performance and the organization profitability. Also more salesman should be employed and give them adequate training and incentive so as to ensure proper coverage of the existing and potential market.



Thesis Overview

<p> </p><p>Title page &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; i</p><p>Declaration &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ii</p><p>Approval page &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; iii</p><p>Acknowledgement &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; iv</p><p>Abstract &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; v</p><p><strong>Chapter One</strong></p><ul><li>Introduction<ul><li>Statement of the general problem</li><li>Background of the subject matter</li><li>Scope of the study</li><li>Limitation of the study</li><li>Rationale for the study</li><li>Historical background of NASCO Jos</li><li>Definition of terms</li></ul></li></ul><p><strong>Chapter two</strong></p><ul><li>Literature review<ul><li>Definition of personal selling</li><li>The importance of personal selling</li><li>The quality needed of salesman/person</li><li>Function of selling salesman</li><li>Types of buyer that salespeople do come across</li><li>Type of selling job</li><li>Method of compensating the sleds people</li></ul></li></ul><p><strong>Chapter three</strong></p><ul><li>Methodology<ul><li>Research methodology and approved used</li><li>Research instrument used</li><li>Questionnaire method</li><li>Personal interview</li><li>Documentary method</li><li>Observation</li><li>Statement of hypothesis</li></ul></li></ul><p><strong>Chapter four</strong></p><ul><li>Introduction<ul><li>Characteristics of the respondent, age, educational</li><li>Presentation of data and analysis of data</li><li>Proof of hypothesis (testing)</li><li>Decision rule</li><li>Research findings</li></ul></li></ul><p><strong>Chapter five</strong></p><ul><li>Summary<ul><li>Conclusion</li><li>Recommendation</li><li>Bibliography</li></ul></li></ul> <p>Title page &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; i</p><p>Declaration &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ii</p><p>Approval page &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; iii</p><p>Acknowledgement &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; iv</p><p>Abstract &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; v</p><p><strong>Chapter One</strong></p><ul><li>Introduction<ul><li>Statement of the general problem</li><li>Background of the subject matter</li><li>Scope of the study</li><li>Limitation of the study</li><li>Rationale for the study</li><li>Historical background of NASCO Jos</li><li>Definition of terms</li></ul></li></ul><p><strong>Chapter two</strong></p><ul><li>Literature review<ul><li>Definition of personal selling</li><li>The importance of personal selling</li><li>The quality needed of salesman/person</li><li>Function of selling salesman</li><li>Types of buyer that salespeople do come across</li><li>Type of selling job</li><li>Method of compensating the sleds people</li></ul></li></ul><p><strong>Chapter three</strong></p><ul><li>Methodology<ul><li>Research methodology and approved used</li><li>Research instrument used</li><li>Questionnaire method</li><li>Personal interview</li><li>Documentary method</li><li>Observation</li><li>Statement of hypothesis</li></ul></li></ul><p><strong>Chapter four</strong></p><ul><li>Introduction<ul><li>Characteristics of the respondent, age, educational</li><li>Presentation of data and analysis of data</li><li>Proof of hypothesis (testing)</li><li>Decision rule</li><li>Research findings</li></ul></li></ul><p><strong>Chapter five</strong></p><ul><li>Summary<ul><li>Conclusion</li><li>Recommendation</li><li>Bibliography</li></ul></li></ul> <br><p></p>

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