Increasing costumers traffics through public relations: a case study of first bank plc, enugu.

Thesis Abstract

The study focused on increasing customer traffic through public Relations a case study of first Bank PLC Enugu. The objective of the study among others include

…to determine the impact of Public Relations on increasing costumer traffic

…to know how Public Relations helped in improving communications between organization and its Public

…to find out if Public Relations activities of First Bank impacts on its Profit.

Based on these, three hypothesis were formulated each focusing on impact of specific Public Relations. Information were sourced from extensive literature on journals, textbooks and materials of the area of study were reviewed. Primary data were sourced   from respondents comprising customers, relevant staff and management of First Bank Plc

  Data collected were presented in statistical tables, analyzed and interpreted.

Based on the analyses, some of the following findings were made .

–           It was discovered that the customers of first bank are satisfied with the Public Relations activities of the bank but it requires improvement as indicated by the few that were not satisfied.

– The researcher equally discovered that the their service charges were moderate and quality of their services commendable, but a reasonable number complained that they spend more than an hour attending to them, equally of note is that some of their staff are arrogant.

Based on the findings the researcher made the following recommendation

– The management should internalized Public Relations activities in their operations for improve Public Image and the companies sustenance.

 – The Public Relations function should be defined to avoid confusion in the organization. It should be clearly defined to include relationship with other publics and not only press Relations, publicity, lobbing and counseling, the relationship should be clearly incorporated. This when carried out will lead to the achievement of the organizational goals.