Effects of pricing on consumption of champion lager beer
Table Of Contents
Chapter ONE
INTRODUCTION
- 1.1Introduction
- 1.2Background of Study
- 1.3Problem Statement
- 1.4Objective of Study
- 1.5Limitation of Study
- 1.6Scope of Study
- 1.7Significance of Study
- 1.8Structure of the Research
- 1.9Definition of Terms
Chapter TWO
LITERATURE REVIEW
- 2.1Overview of Pricing Strategies
- 2.2Consumer Behavior
- 2.3Branding and Marketing
- 2.4Impact of Pricing on Consumer Purchasing Decisions
- 2.5Pricing Strategies in the Beverage Industry
- 2.6Competition and Pricing
- 2.7Consumer Perception of Pricing
- 2.8Pricing and Market Positioning
- 2.9Pricing and Product Quality
- 2.10Pricing and Profitability
Chapter THREE
RESEARCH METHODOLOGY
- 3.1Research Design
- 3.2Sampling Methods
- 3.3Data Collection Procedures
- 3.4Data Analysis Techniques
- 3.5Ethical Considerations
- 3.6Research Validity and Reliability
- 3.7Limitations of the Methodology
- 3.8Research Assumptions
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- 4.1Analysis of Consumer Responses
- 4.2Impact of Pricing Strategies on Sales
- 4.3Price Elasticity of Demand
- 4.4Consumer Preferences and Pricing
- 4.5Comparative Pricing Analysis
- 4.6Brand Loyalty and Pricing
- 4.7Market Segmentation based on Pricing
- 4.8Pricing Strategies and Market Share
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- 5.1Summary of Findings
- 5.2Conclusion
- 5.3Implications for the Beverage Industry
- 5.4Recommendations for Pricing Strategies
- 5.5Areas for Future Research
Thesis Abstract
The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex-post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krejicie and Morgan (1970) table and purposive sampling technique was used in the study. Descriptive statistics, percentages and frequencies count were adopted as the analytical tools for the study. Five specific objectives and four hypotheses were formulated and tested using the Pearson Product Moment Correlation and Chi-square analytical tools. Based on the findings of the study, the respondents background characteristics; sex, age, level of education, occupation and marital status were major determinants of preferred consumption of champion lager beer. Thus, it is recommended that organization must understand that price is not the only factor or criteria customers consider when they make a purchase and must be kept abreast with other factors that affect purchase decision. Price is only but an element, though major or minor to some consumer, as the case may be, in the purchased decision process.
Thesis Overview
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