The Impact of Social Media on Information Seeking Behavior in Academic Libraries

Thesis Abstract

Abstract
This thesis investigates the impact of social media on information seeking behavior in academic libraries. In recent years, the use of social media platforms has grown exponentially, leading to significant changes in how individuals seek and interact with information. This study aims to explore the effects of social media on the information-seeking behavior of students and faculty members in academic libraries, focusing on how these platforms influence information discovery, evaluation, access, and sharing practices. The research begins with an introduction that sets the stage for the study, providing background information on the evolution of social media and its increasing relevance in academic settings. The problem statement identifies the gap in existing literature regarding the specific impact of social media on information seeking behavior in academic libraries, prompting the need for this investigation. The objectives of the study are outlined to guide the research process, followed by a discussion of the limitations and scope of the study, which help define the boundaries and constraints of the research. The significance of the study is highlighted to underscore the potential contributions to the field of library and information science. Chapter two presents a comprehensive literature review that examines existing research on social media and information seeking behavior in academic libraries. The review covers various topics, including the role of social media in information dissemination, user engagement with library resources on social platforms, and the impact of social media on information literacy skills development. Through a critical analysis of the literature, this chapter aims to build a theoretical framework for understanding the relationship between social media and information seeking behavior. Chapter three outlines the research methodology employed in this study, detailing the research design, data collection methods, sampling techniques, and data analysis procedures. The chapter also discusses ethical considerations and limitations that may affect the validity and reliability of the research findings. By transparently presenting the methodology, this chapter enhances the credibility and rigor of the study. Chapter four presents a detailed discussion of the research findings, drawing on data collected from surveys, interviews, and observations. The analysis explores the ways in which social media platforms influence the information seeking practices of academic library users, highlighting both positive and negative impacts. The chapter also examines the implications of these findings for library professionals and offers recommendations for enhancing information services in the digital age. Finally, chapter five provides a conclusion and summary of the thesis, synthesizing the key findings and implications of the study. The conclusion reflects on the research objectives and discusses how the study contributes to the existing body of knowledge in library and information science. The chapter concludes with recommendations for future research and practical implications for academic libraries seeking to leverage social media to support information seeking behaviors. In conclusion, this thesis sheds light on the complex relationship between social media and information seeking behavior in academic libraries, offering valuable insights for researchers, librarians, and educators. By understanding the impact of social media on information practices, academic libraries can adapt their services to better meet the evolving needs of users in a digital age.