INTRODUCTION
This research project aims to explore the role of insurtech in enhancing customer experience and engagement within the insurance industry. The study will investigate how technological innovations, such as artificial intelligence, chatbots, and digital platforms, are reshaping the way insurers interact with customers, deliver services, and personalize the insurance experience. By examining the impact of insurtech on customer engagement, this research seeks to provide valuable insights into the evolving dynamics of customer-centric practices and digital transformation in insurance.
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