INTRODUCTION
LITERATURE REVIEW
RESEARCH METHODOLOGY
DATA PRESENTATION AND ANALYSIS
SUMMARY, CONCLUSION AND RECOMMENDATIONS
This research report examines the goal of effective management of life assurance product in Nigeria insurance industry; focusing specifically the Leadway Assurance Plc. The objectives of the study were identified which includes to know the important benefits of life assurance business in Nigerian economy; to evaluate claims procedures in life assurance business; upon these objectives, the research questions were formulated, the significance of the study evaluated and the scope and limitation identified. The literatures relating to the topic under review. The researcher used both the primary and secondary source as the source of data, the sample and population of study ascertain, questionnaire and oral interview were the major instrument used for data collection. From the analysis and interpretation of the data collected the researcher found out that the image of insurance industry in Nigeria is retarded because of their inability of settle claims promptly and that life assurance helps to reduce the growth level of economic insecurity in the country. Upon the findings and conclusions the researcher recommended that there should be reduction in the level of unethical practice by the insurance practitioners in Nigeria and that the government together with the industry should embark on massive campaign seminar and workshops to educate the public on the important of life assurance product to the economy.
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