Marketing Postgraduate Thesis Topics & Research Materials

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Marketing

Showing 1-840 of 900 Thesis

Marketing. 4 min read

THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIG...

The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever N...

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Marketing. 2 min read

THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA (A CASE STUDY ...

This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline). Promotional mix, of the product are almost ev...

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Marketing. 3 min read

THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA (A CASE STUDY ...

This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline). Promotional mix, of the product are almost ev...

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Marketing. 2 min read

The Evolution of Relationship Marketing – Term Paper...

Relationship Marketing is emerging as a new phenomenon however, relationship oriented marketing practices date back to the pre-Industrial era. In this article...

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Marketing. 4 min read

THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGERIA ...

This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which is the introduct...

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Marketing. 4 min read

THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH (A CASE STUDY OF PEACOCK P...

The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carryin...

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Marketing. 2 min read

THE IMPACT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVE (A C...

The researcher needs to write on how he or she intends carrying out a study. The topic of this project is The Impact of Communication Gap in the Achievement o...

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Marketing. 3 min read

THE IMPACT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVE (A C...

The researcher needs to write on how he or she intends carrying out a study. The topic of this project is The Impact of Communication Gap in the Achievement o...

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Marketing. 2 min read

THE IMPACT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVE (A C...

The researcher needs to write on how he or she intends carrying out a study. The topic of this project is The Impact of Communication Gap in the Achievement o...

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Marketing. 3 min read

THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE STUDY...

Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which f...

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Marketing. 4 min read

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE SURVIVAL AND GROWTH OF A FIRM (A STUDY ...

This research work was under taken to elicit data in the impact of new product development on the survival and growth of a firm using Guinness plc Aba, Abia s...

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Marketing. 2 min read

THE IMPACT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Study of...

In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of...

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Marketing. 3 min read

THE IMPACTS OF ADVERTISING ON THE MARKETING PERFORMANCE OF HOTEL SERVICES IN ENUGU M...

The impacts of advertising on the marketing of hotel services in Enugu Metropolis (a case study of Mac-Davos Hotel) The project work is intended to find out t...

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Marketing. 2 min read

THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL BANKS...

In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily ...

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Marketing. 4 min read

THE IMPACT OF PACKAGING ON CONSUMER BEHAVIOUR (A CASE STUDY OF AVON COSMETIC)...

This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate...

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Marketing. 4 min read

THE IMPACT OF PACKAGING ON CONSUMER BEHAVIOUR (A CASE STUDY OF AVON COSMETIC)...

This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate...

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Marketing. 2 min read

THE INFLUENCE OF PACKAGING ON THE MARKETING PERFORMANCE OF COSMETICS GOODSS MANUFACT...

The topic of this research work is the influence of packaging on the marketing performance of cosmetic goods manufacturers Aba, Abia State was carried out to ...

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Marketing. 4 min read

THE PROBLEMS AND PROSPECTS OF SMALL INDUSTRIES IN NIGERIA (A CASE STUDY OF ALPHA POU...

This study as its main objective the identification and examination of the problems militating against the effective operation of small scale industries: A ca...

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Marketing. 3 min read

THE PROBLEMS AND PROSPECTS OF SMALL INDUSTRIES IN NIGERIA (A CASE STUDY OF ALPHA POU...

This study as its main objective the identification and examination of the problems militating against the effective operation of small scale industries: A ca...

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Marketing. 3 min read

THE PROBLEMS AND PROSPECTS OF SMALL INDUSTRIES IN NIGERIA (A CASE STUDY OF ALPHA POU...

This study as its main objective the identification and examination of the problems militating against the effective operation of small scale industries: A ca...

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Marketing. 3 min read

THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD...

The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Me...

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Marketing. 2 min read

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA (A Case Stu...

This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilit...

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Marketing. 2 min read

THE ROLE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN ENUGU METROPOLIS (A...

the Role of advertising in the patronage of fast food firms in Enugumetropolis. Chapter one discuss on the introduction background, of the study, statement of...

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Marketing. 4 min read

THE ROLE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY IN SERVICE DELIVERY IN THE ANA...

The aim of this study was to examine the role of ICT in service at the Anambra State Ministry of Government. To this end a review of the concept of ICT an...

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Marketing. 4 min read

The Role of Marketing Research...

Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the com...

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Marketing. 4 min read

THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A CASE ...

The role of physical distribution in marketing of beer production is seen not complete until the product reach the consumers in the right quantity at the righ...

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Marketing. 3 min read

THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT (A CASE ...

The impact of Road Transportation Network in the marketing of agricultural product has proved to the only logical basis for the sustenance of the educational ...

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Marketing. 4 min read

THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS IN IMO STATE...

This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfilment of the requireme...

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Marketing. 3 min read

THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY (A CA...

Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been ...

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Marketing. 4 min read

AN APPRAISAL OF MARKETING MIX APPLICATION IN RETAIL BUSINESSES...

This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to what exte...

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