INTRODUCTION
Abstract
This research aims to investigate the multifaceted role of public art in both tourism promotion and place-making strategies. Public art has become increasingly recognized for its potential to enhance the attractiveness and identity of urban spaces, thereby contributing to tourism development and local community engagement. By analyzing case studies and conducting interviews with stakeholders, this study seeks to understand how public art influences tourists' perceptions and experiences, as well as its impact on the social, cultural, and economic dynamics of destination areas. Findings from this research will provide insights into the effective integration of public art in tourism planning and destination management, fostering sustainable development and cultural enrichment.
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