developing a licensing/franchising model for expanding a small business concept
Table Of Contents
- Table of Contents
Chapter ONE
INTRODUCTION
- - Background on existing business - Problem statement - Goals and objectives of licensing/franchising model - Research methodology
Chapter TWO
LITERATURE REVIEW
- - Overview of licensing vs franchising models - Best practices in operations manuals and franchise disclosure - Financial considerations and projections - Legal requirements and regulations
Chapter THREE
RESEARCH METHODOLOGY
- Licensing/Franchising Model - Roles and responsibilities defined - Operations standards and quality control - Training and support programs - Fees, royalties and other costs defined
Chapter FOUR
DATA PRESENTATION AND ANALYSIS
- Financial Projections - Forecast of new location performance - Projected sales and profitability of franchised locations - Forecasted returns on investment for franchisor
Chapter FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
- Implementation Plan - Marketing plan to recruit franchisees - Sample franchise agreement - Ongoing support and compliance monitoring - Conclusion and next steps
Thesis Abstract
Abstract
This project will develop a licensing/franchising model to expand an existing small business concept on a larger scale. The business currently operates as a single location but has proven successful and the owner wishes to grow in a controlled manner. This project will research licensing/franchising best practices and evaluate if this expansion strategy is a good fit. An operations manual, franchise disclosure document, and sample franchise agreement will be created. Financial projections will estimate the profit potential of selling additional licenses/franchises. The goal is to establish a framework to efficiently expand the concept while maintaining quality control and brand consistency.
Thesis Overview
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