This study investigated the effects of film. Modelling and direct-teaching techniques on
self-concepts of schooling adolescents. The study adopted the quasi-experimental design.
The sample for the study comprised one hundred and fifteen (115) secondary school
students drawn from three (3) out of four (4) co-education public secondary schools in
Nsukka urban. All the SSI students in the four co-education schools made up the
population. Intact class of SSIA students in each of three schools were purposively
selected as sample for the study comprising twenty (20) male students and twenty (20)
female students from school (1) for direct-teaching experimental group, twenty (20) male
students and fifteen (15) female students from school (2) for film modelling experimental
group, while twenty (20) male students and twenty (20) female students from school (3)
for control group. Direct-teaching experimental group was taught on how to enhance
self-concept. Film-modelling experimental group was shown filmed drama on how to
enhance self-concept, while the control group did not received any treatment than the
normal counselling services with their school guidance counsellor. Eight research
questions and twelve null hypotheses guided the study. The instrument used for data
collection from the respondents in each group was modified Tennessee self-concept scale.
Data collected were analyzed using mean, standard deviation and analysis of covariance
(ANCOVA) at an alpha level of 0.05. In conclusion, summary of results reveal that the
students exposed to direct teaching technique and film modelling techniques each
performed better than the control group on the acquisition of physical, moral and social
self-concept. Further, the result of the study reveals that gender has no significant mean
effect on overall self-concept. Also it was revealed from the results that film modelling
technique proved more effective than direct teaching for improvement of moral selfconcepts
of schooling adolescents. Based on these findings the researcher made vital
recommendations and suggestions for further studies.
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