Effects of Gamification on Student Engagement in Business Education

Thesis Abstract

Abstract
Gamification, the application of game design elements and principles in non-game contexts, has gained widespread attention as a potential strategy to enhance student engagement in various educational settings. This thesis investigates the effects of gamification on student engagement specifically in the field of business education. The study aims to examine how incorporating gamified elements into business education courses can positively impact student engagement levels and overall learning outcomes. The research begins with a thorough review of relevant literature on gamification, student engagement, and business education. The literature review highlights the theoretical foundations and empirical evidence supporting the use of gamification as a tool to enhance student motivation and participation in learning activities. Ten key themes emerge from the literature review, providing a comprehensive overview of the current state of research in this area. The methodology chapter outlines the research design and data collection methods used in this study. A mixed-methods approach is employed, combining quantitative surveys to measure student engagement levels and qualitative interviews to gather in-depth insights into student perceptions and experiences with gamified learning activities. The research methodology also includes details on the study sample, data analysis procedures, and ethical considerations. The findings chapter presents the results of the study, revealing the impact of gamification on student engagement in business education. The analysis of survey data and interview transcripts uncovers the benefits and challenges associated with gamified learning experiences. The discussion of findings delves into the various factors influencing student engagement, such as motivation, enjoyment, and perceived learning outcomes. In conclusion, this thesis provides valuable insights into the effects of gamification on student engagement in business education. The study highlights the potential of gamified learning activities to enhance student motivation, participation, and learning outcomes in the context of business education courses. The findings contribute to the existing literature on gamification and provide practical implications for educators and instructional designers seeking to improve student engagement through innovative teaching approaches.