Corporate strategy as an effective tool for organization survival: (a study of mtn nigeria owerri, imo state

Thesis Overview

<p> <b></b></p><p><b><b>INTRODUCTION</b></b></p><p><b><b></b></b></p><b><b><p><b>1.1 &nbsp; &nbsp; &nbsp;</b><b>Background of the Study</b></p><p><b></b></p><b><p>The<br>ultimate of very corporate entity is to remain in business perpetually. This<br>will only be possible where the entity is able to generate enough returns on<br>investment in the face of constant changes in the ways things are done and high<br>level competition. Competition in the business environment is a battle for<br>superiority and survival (Pumpin 1987, p.6). However, every business that must<br>survive must have a competitive edge, which is a product of corporate strategy<br>. corporate strategy consists of the whole array of competitive moves and<br>business approaches that an organization employs in conducting its operations.<br>In drafting a strategic herse, management is saying that “among all the paths<br>and actions we could have chosen, we have decided to go in this direction and<br>rely upon these particular ways of doing business” (Thompson etal 1998, pp<br>14-15) and signals organizational commitment to specific markets, competitive<br>approaches and ways of operating.</p><p>Corporate<br>strategies are divided because of two very compelling needs, one is the need to<br>proactively shape and how a company’s business will be conducted while the<br>second is that of molding the independent decision and actions initiated by<br>departments, manages and employees across the company into a coordinated, company<br>wide game plan. The absence of this means that manager will have no framework<br>for weaving many different actions into a cohesive whole, no plan for uniting<br>cross department operations into a team effort.</p><p>Essentially,<br>the idea of corporate strategy has developed into a useful vehicle by which<br>organizations evaluated and modify the critical elements of their operations.<br>Nevertheless managers don’t deserve a gold star for designing a potentially<br>brilliant strategy, but failing to put the organizational means in place to<br>carry it out in high caliber fashion weal implementations and execution undermines<br>the strategies potentials and pave way for shortfalls in customers’<br>satisfaction and corporate performance. However, good strategy formulation<br>combined with good strategy execution does not guarantee that companies will<br>avoid periods of sub performance. Sometime it take several years for<br>management’s strategy make/strategy-implementing efforts to show good results.<br>In which case, in spite of the fact that corporate strategy does not absolutely<br>guarantee success at all times, nothing affects a companys’ ultimate success or<br>&nbsp;failure more fundamentally than how well<br>its management team charts the company’s long terms direction, develops<br>effective strategies moves and business approaches and implements what needs to<br>be done internally to produce good day-in day- out strategy execution. Indeed,<br>good strategy and good strategy execution are the most trustworthy signs of<br>good management (Thompson et al 1998 p. 18).</p><p>MTN<br>communications Ltd was one of the 3 initial GSM companies licensed by the NCC<br>to provide telecom services to the Nigerian public. It commenced operations in<br>August 2001 and has ever since been the biggest telecoms companies and one of<br>the largest in all of Nigeria. Even since coming on board the Nigerian<br>Telecommunication market in 2011, MTN Nigeria has made appreciable impact on the lives of Nigerians particularly in the area<br>of investments, careers, product and services.</p><p><b>1.2 &nbsp; &nbsp; &nbsp;</b><b>Statement of the problem</b></p><p><b></b></p><b><p>Business<br>history shows that high performing enterprises often initiate and lead, not<br>just react and defend. They launch strategic offensives to out-innovate and<br>out-maneuver rivals and secure sustainable competitive advantage. They use their<br>market edge to achieve superior financial performance; which translates into<br>growth and ultimately survival</p><p>However,<br>as good as the foregoing may seem, some organization invest so much resources<br>on the design and implementation of corporate strategy and yet find it<br>difficult if not impossible to survive. One then begins to wonder if corporate<br>strategy actually makes for &nbsp;corporate<br>survival.</p><p><b>1.3 &nbsp; &nbsp; &nbsp;</b><b>Purpose of the study</b></p><p><b></b></p><b><p>The<br>purpose of this research work include among other things.</p><p>1. &nbsp; &nbsp; &nbsp; &nbsp; <br>To find out the relevance of corporate<br>strategy to organization</p><p>2. &nbsp; &nbsp; &nbsp; &nbsp; <br>To determine the process of corporate<br>strategy.</p><p>3. &nbsp; &nbsp; &nbsp; &nbsp; <br>To find out the effect of corporate<br>strategy on the performance of an organization.</p><p>4. &nbsp; &nbsp; &nbsp; &nbsp; <br>To find out the reasons for failure of<br>corporate strategy in organization.</p><p><b>1.4 &nbsp; &nbsp; &nbsp;</b><b>Significance of the studys</b></p><p><b></b></p><b><p>Even<br>though virtually every organization pays lip services to the importance of corporate<br>strategy, not many organization make the best out of what it offers. This study<br>is thus unique, in the at it will not only ex-ray the importance of corporate<br>strategy, it will also highlight the pitfalls of its thereby revealing the<br>reasons thus add to knowledge and also provide a basis for further research.</p><p><b>1.5 &nbsp; &nbsp; &nbsp;</b><b>Research questions</b></p><p><b></b></p><b><p>In<br>order for solution to measure the effectiveness of corporate strategy as a tool<br>for organization survival, the following questions may be relevant.</p><p>1. &nbsp; &nbsp; &nbsp; &nbsp; <br>What is the relevance of corporate<br>strategy organization?</p><p>2. &nbsp; &nbsp; &nbsp; &nbsp; <br>What is the process of corporate<br>strategy?</p><p>3. &nbsp; &nbsp; &nbsp; &nbsp; <br>What is the effect of corporate<br>strategy on the performance of an organization?</p><p>4. &nbsp; &nbsp; &nbsp; &nbsp; <br>What are the reasons for failure of<br>corporate strategy in organization?</p><p><b>1.6 &nbsp; &nbsp; &nbsp;</b><b>Scope of the study</b></p><p><b></b></p><b><p>This<br>research work intends to focus on the corporate strategy as an effective tool<br>for organizational survival in MTN Nigeria Owerri Imo state.</p><p><b>1.7 &nbsp; &nbsp; &nbsp;</b><b>Definition of terms</b></p><p><b></b></p><b><p><b>Goals:</b><br>Determination of what business an organization should engage in that defines<br>it’s mission</p><p><b>Goal setting:</b><br>Process of establishing what a person or an organization should achieve at some<br>time in future.</p><p><b>Management: </b>A<br>process of getting things done through people and by people.</p><p><b>Survival:</b><br>The state of continuing to live or exist often in spite of difficulty, problem<br>or danger.</p><p><b>Corporate:</b><br>Involving or share by all the members of a group corporate responsibility.</p><p><b>Strategy:</b><br>Means of operationalisng schemes, methods which management hopes to develop or<br>move the organization forward.</p><p><b>Control:</b><br>TO check regulate, restrain, constrain, direct or to exercise authority or<br>power.</p><p><b>Interaction:</b><br>Any form of personal communication or contact between two or more people in<br>which the attitude or behaviour pattern relates.</p><p><b>Organization: </b>This<br>could be a company or group of people.</p><p><b>Industry: </b>A<br>group of companies that offer similar services.</p><p><b>Economy: </b>System<br>of the management and use of resources</p><p><b>Objective:</b><br>This is the unifying principle around which human energy clusters in the<br>organization.</p><p><b>Tool: </b>A<br>thin that helps you to do your job or achieve something.</p><p><b>Skill: </b>The<br>ability innate or acquired, which enables someone to perform a task proficiently.</p><p><b>Operation: </b>Intentional<br>action to change the physical or chemical characteristic of something.</p></b></b></b></b></b></b></b></b></b> <br><p></p>