The Impact of Augmented Reality on User Experience in Art Galleries

Thesis Abstract

Abstract
This thesis investigates the impact of augmented reality (AR) on user experience in art galleries. Augmented reality technology has gained significant attention in recent years for its potential to enhance interactions between users and digital content overlaid on the physical world. Art galleries are unique spaces where visitors engage with art pieces, and integrating AR technology offers new opportunities to enhance user experiences. This research aims to explore how the implementation of AR in art galleries influences user engagement, perception, and overall experience. The study begins with an introduction to the topic, providing background information on augmented reality technology and its applications in various industries. The problem statement highlights the need to understand the effects of AR on user experience in art galleries, while the objectives of the study outline specific goals such as assessing user reactions, identifying challenges, and exploring potential benefits. The limitations and scope of the study are also discussed, acknowledging constraints and delimitations in the research process. A comprehensive review of the literature on augmented reality and user experience in art galleries forms the foundation for this research. Ten key themes are identified and analyzed, including the impact of AR on engagement, learning outcomes, visitor behavior, and artistic interpretation. The literature review provides theoretical insights and empirical evidence to support the research questions and hypotheses. The research methodology section outlines the design and implementation of the study, including data collection methods, sample selection, and data analysis procedures. Eight components are detailed, covering research design, data sources, data collection tools, ethical considerations, and data analysis techniques. The methodology aims to gather empirical evidence through user surveys, observations, and interviews to evaluate the impact of AR on user experience in art galleries. The findings from the study reveal the effects of augmented reality on user engagement, perception, and overall experience in art galleries. The discussion of findings explores themes such as user interaction patterns, content relevance, technological challenges, and user preferences. The results provide insights into the benefits and limitations of integrating AR technology in art gallery settings, offering practical implications for designers, curators, and stakeholders. In conclusion, this thesis summarizes the key findings, implications, and contributions to the field of art and design. The significance of the study lies in its exploration of how augmented reality can enhance user experiences in art galleries, opening new possibilities for interactive and immersive encounters with art. The study contributes to the growing body of knowledge on AR applications in cultural institutions and provides recommendations for future research and practice.