Impact of agricultural marketing cooperative on sales promotion (a study of national archives multipurpose cooperative society ltd)

Thesis Overview

<p> </p><p><b>INTRODUCTION</b></p><p>1.1 &nbsp; &nbsp;<b>Background<br>of the Study</b></p><p>The need of<br>Agricultural marketing arises with the production of excess, over and above consumption.<br>This related to the concept of marketable surplus which is defined as the<br>proportion of the total output that is available for sale after satisfying the<br>producer. Consumption seed for next seasons planting. There is however, an<br>exemption in this concept; as certain agricultural commodities are produced for<br>meeting specific population need, this kolanut is widely grown in the Southern<br>part of the country, transported and sold to the people of the Northern part of<br>the country who relish the commodity. Marketing bridge the gap between<br>production and consumption. It brings together the impersonal forces of supply<br>and demand in respective of where the market is located. Therefore, one is<br>involve in marketing whether one grows yam, sells the tubers or process to yam<br>flour and sell it to the village or town market in the Southern part of the<br>country or receives supplies of grains, onions from the North.</p><p>Marketing<br>Cooperative are found in Nigeria to be performing unique functions towards the<br>development of Nigeria economic activities cooperative marketing could be a<br>dynamic forces in the process of economic development takes place, the<br>marketing system is expected to extend some influence on the social, political<br>and economic sphere of the society. This fact was supported by the World Bank<br>report of 1954 that ‘the cooperative movement can provide a valuable<br>organizational basis for agricultural development’ marketing cooperative also<br>serves as auxiliary cooperative.</p><p>Today,<br>marketing has assumed a very special position in cooperative movements this is<br>because, for any cooperative to function effectively. All must satisfy the<br>owners who have established it, the process of doing this by achieving the<br>cooperative goals then the society is buying the owners want respectively. All<br>together now brand types of cooperative societies have marketing function for<br>its major operational guide.</p><p>1.2 &nbsp; &nbsp;<b>Statement<br>of the Problem</b></p><p>Cooperative<br>Society serves as very strong tool which provides a favourable atmosphere for<br>the marketing of an agricultural product on sales promotion. The marketing that<br>cooperative society provides to their members include searching for a<br>favourable market for the farm produced of the farmers fixing to enable farmers<br>has optimum profit. However, the study will look into problem on how to<br>distribute work among members who consider themselves as equal. Furthermore,<br>the problem of how to maintain discipline, how to motivate member to work for<br>the society and how to achieve efficient management is to be insiders or<br>outsider, the problem especially is do the society hire outside person or do<br>members who will most likely not have the required training to manage the<br>society any how.</p><p>1.3 &nbsp; &nbsp;<b>Objectives<br>of the Study</b></p><p>i. &nbsp; &nbsp; &nbsp; To examine the impact of agricultural<br>marketing cooperatives on sales promotion.</p><p>ii. &nbsp; &nbsp; To determine the role of agricultural<br>cooperative in improving the intensive at farming activities.</p><p>iii. &nbsp; &nbsp; &nbsp; &nbsp;<br>To find out how capital hinder<br>agricultural cooperative development in the society.</p><p>1.4 &nbsp; &nbsp;<b>Research<br>Question</b></p><p>i. &nbsp; &nbsp; &nbsp; What are the impacts of agricultural<br>marketing cooperatives on sales promotion?</p><p>ii. &nbsp; &nbsp; &nbsp; What are the role of agricultural<br>cooperative in improving the intensives of farming activities?</p><p>iii. &nbsp; &nbsp; &nbsp; &nbsp;<br>How does low capital hinder agricultural<br>cooperative development in the society?</p><p>1.5 &nbsp; &nbsp;<b>Significance<br>of the Study</b></p><p>This study is<br>designed to help marketing cooperative societies over the problems related on<br>how to distribute work among members, and how to maintain discipline and how to<br>achieve efficient management.</p><p>The research<br>also intended to find possible solutions to the above mentioned problems by<br>giving recommendations on how to prevent the future occurrence. The research<br>aimed at finding the relevant contribution of cooperative society toward the<br>development of marketing in Nigeria.<br>It will be used to ascertain all basis fact needed.</p><p>At the end of<br>this research, the management of national achieves multi-purpose cooperative<br>society can consider the present problems facing the society. Scholars,<br>researchers and incoming student will benefit from these research work because<br>it will serve as a material to them with a view towards enhancing their<br>knowledge.</p><p>1.6 &nbsp; &nbsp;<b>Scope<br>of the Study</b></p><p>This study<br>will examine the impact of agricultural marketing cooperatives on sales<br>promotion. As a result, the product findings will be limited only to National<br>Archives Multi-Purpose Cooperative Society in Kaduna, generalization can only be made of<br>similar society with the same characteristics as the subject matter.</p><p>1.7 &nbsp; &nbsp;<b>Definition<br>of Terms</b></p><p>– &nbsp; &nbsp; &nbsp; &nbsp;<b><i>Cooperative Society: </i></b>Is defined as<br>an autonomous association of persons untied voluntarily to meet their common<br>economic social and cultural needs and aspiration through a jointly owned and<br>democratic control enterprises (ICA,<br>1995).</p><p>– &nbsp; &nbsp; &nbsp; &nbsp;<b><i>Member: </i></b>This is the registered name<br>of the person belonging to a particular cooperative society.</p><p>– &nbsp; &nbsp; &nbsp; &nbsp;<b><i>Organization: </i></b>This is a group of<br>person with a specific purpose who plan themselves to work together and benefit<br>from their effort.</p><p>– &nbsp; &nbsp; &nbsp; &nbsp;<b><i>Producer: </i></b>This refers to the members<br>that produce the farm produce.</p><p>– &nbsp; &nbsp; &nbsp; &nbsp;<b><i>Agricultural Cooperative: </i></b>Those<br>cooperatives that are engaged in agricultural activities ranging from<br>production, processing to marketing of agricultural produce.</p> <br><p></p>