Thesis Abstract

The retail industry is a dynamic and competitive sector where customer satisfaction plays a crucial role in determining business success. This thesis aims to analyze the factors influencing customer satisfaction in the retail industry using a statistical approach. The study begins with a comprehensive introduction that presents the background of the research, problem statement, objectives, limitations, scope, significance, and structure of the thesis. A detailed literature review in Chapter Two explores ten key themes related to customer satisfaction in retail, providing insights from existing research and theoretical frameworks. Chapter Three focuses on the research methodology, detailing the research design, data collection methods, sampling techniques, and statistical tools employed in the study. The chapter also discusses ethical considerations, data analysis procedures, and validation techniques to ensure the reliability and validity of the findings. In Chapter Four, the thesis presents an in-depth discussion of the research findings, highlighting the key factors that influence customer satisfaction in the retail industry. Statistical analyses, regression models, and hypothesis testing are utilized to interpret the data and draw meaningful conclusions. The final chapter, Chapter Five, offers a comprehensive summary of the research findings and their implications for the retail industry. The conclusion highlights the key insights gained from the study and offers recommendations for retail managers to enhance customer satisfaction and improve business performance. Overall, this thesis contributes to the existing literature by providing a statistical analysis of the factors that drive customer satisfaction in the retail industry, offering valuable insights for practitioners, researchers, and policymakers in the field.

Thesis Overview