Thesis Abstract

Abstract
This thesis presents a comprehensive analysis of the factors influencing customer satisfaction in the retail industry using a statistical approach. Customer satisfaction is a critical aspect of business success, particularly in the retail sector where competition is intense and customer loyalty plays a significant role in profitability. The study aims to identify and analyze the key factors that impact customer satisfaction in retail settings, with a focus on statistical methods to provide empirical evidence and insights. The research begins with an introduction that highlights the importance of customer satisfaction in retail and sets the context for the study. The background of the study provides an overview of the retail industry, highlighting key trends, challenges, and opportunities. The problem statement identifies the gaps in existing literature and the need for a more in-depth analysis of customer satisfaction factors. The objectives of the study are outlined to guide the research process, while the limitations and scope of the study help define the boundaries and constraints. A comprehensive review of relevant literature in Chapter Two examines existing theories, models, and empirical studies related to customer satisfaction in the retail industry. The literature review covers various factors such as service quality, product assortment, pricing strategies, store atmosphere, and customer service, among others, that have been identified as crucial in influencing customer satisfaction. Chapter Three describes the research methodology employed in this study, including the research design, data collection methods, sampling techniques, and data analysis procedures. The chapter also discusses the instruments used for data collection and the statistical techniques applied to analyze the data, providing a detailed explanation of the research process. Chapter Four presents the findings of the study, highlighting the key factors that significantly influence customer satisfaction in the retail industry. Statistical analyses such as regression analysis, correlation analysis, and hypothesis testing are used to examine the relationships between different variables and their impact on customer satisfaction. The discussion of findings offers insights into the practical implications of the results and their relevance for retail managers and marketers. Finally, Chapter Five summarizes the main findings of the study and draws conclusions based on the analysis of factors influencing customer satisfaction in the retail industry. Implications for theory and practice are discussed, along with recommendations for future research. The study contributes to the existing body of knowledge on customer satisfaction in the retail sector and provides valuable insights for retailers aiming to improve customer loyalty and overall business performance.

Thesis Overview