Thesis Abstract

Abstract
This thesis explores the intricate relationship between social media and identity formation among emerging adults through a combined sociological and anthropological lens. The rapid proliferation and integration of social media platforms in contemporary society have significantly influenced how individuals construct and express their identities, particularly during the critical developmental stage of emerging adulthood. Drawing on sociological theories of identity formation and anthropological perspectives on cultural practices, this study delves into the multifaceted impact of social media on the identity development processes of individuals aged 18-25. The introduction provides a comprehensive overview of the research topic, highlighting the growing importance of social media in shaping personal identities and the need for a nuanced analysis that incorporates sociological and anthropological perspectives. The background of the study contextualizes the research within existing literature, identifying gaps and laying the groundwork for the current investigation. The problem statement articulates the central research question concerning how social media influences the construction of identity among emerging adults and the potential implications for individual well-being and social dynamics. The objectives of the study aim to explore the mechanisms through which social media shapes identity formation processes and to understand the challenges and opportunities it presents for emerging adults. Despite its relevance, the study acknowledges certain limitations, such as potential bias in self-reported data and the rapidly evolving nature of social media platforms. The scope of the study delineates the specific focus on emerging adults aged 18-25, considering various social media platforms and their impact on self-presentation and social interactions. The significance of the study lies in its contribution to the fields of sociology and anthropology by offering a nuanced analysis of how social media influences identity formation processes, shedding light on the complex interplay between online and offline identities. The structure of the thesis outlines the subsequent chapters, providing a roadmap for the reader to navigate the research findings and discussions. The literature review synthesizes existing research on social media and identity formation, addressing key themes such as self-presentation, social comparison, and digital culture. Drawing on a diverse range of scholarly sources, the review highlights the theoretical frameworks and empirical studies that inform the current research. The research methodology section outlines the qualitative approach adopted in this study, including data collection methods, participant recruitment strategies, and ethical considerations. The discussion of findings chapter presents the analysis of empirical data, exploring the themes that emerged from in-depth interviews and participant observations. In conclusion, this thesis offers valuable insights into the complex relationship between social media and identity formation among emerging adults, underscoring the need for a holistic understanding of how digital technologies shape individual identities and social interactions. By combining sociological and anthropological perspectives, this study contributes to a deeper appreciation of the transformative effects of social media on contemporary identity practices.

Thesis Overview

The research project titled "The Impact of Social Media on Identity Formation in Emerging Adults: A Sociological and Anthropological Perspective" aims to explore the complex relationship between social media usage and the development of personal identity among emerging adults. This study seeks to delve into how the pervasive influence of social media platforms shapes the self-concept, social interactions, and cultural perceptions of individuals transitioning from adolescence to young adulthood. In recent years, social media has become an integral part of daily life for many individuals, particularly among the younger generation. The project recognizes that the online environment offers a unique space for self-expression, socialization, and identity exploration. However, the project also acknowledges the potential risks and challenges associated with excessive social media engagement, such as the reinforcement of unrealistic standards, social comparison, and potential identity conflicts. By adopting a multidisciplinary approach drawing from both sociology and anthropology, this research project aims to provide a comprehensive analysis of the impact of social media on identity formation. Through qualitative research methods such as in-depth interviews, participant observation, and content analysis, the study intends to capture the diverse experiences and perspectives of emerging adults in relation to their social media usage and identity development. The research overview emphasizes the significance of understanding how social media platforms influence the construction of personal identity in the context of broader societal and cultural norms. By examining the intersections between online interactions, self-perception, and cultural values, this study seeks to contribute valuable insights to the fields of sociology and anthropology regarding the evolving nature of identity in the digital age. Overall, the research project aims to shed light on the intricate dynamics between social media engagement and identity formation among emerging adults, highlighting the opportunities for self-discovery, as well as the potential challenges and implications associated with online identity construction. Through a nuanced examination of these issues, the study aspires to offer a deeper understanding of the complex ways in which social media shapes individual identities within contemporary society.