Thesis Abstract

Abstract
This thesis explores the Impact of Social Media on Cultural Identity Formation in Young Adults, focusing on how online platforms shape individual and collective identities in contemporary society. The study delves into the intricate relationship between social media use and the construction of cultural identities among young adults, examining the various ways in which digital interactions influence self-perception, social connections, and cultural belonging. Through a comprehensive review of relevant literature and empirical research, this thesis aims to provide insights into the complex dynamics at play in the digital age, shedding light on the transformative potential and challenges posed by social media in shaping cultural identities. The research methodology employed in this study combines qualitative and quantitative approaches, drawing on surveys, interviews, and content analysis to explore the experiences and perspectives of young adults in relation to their social media usage and cultural identity formation. By analyzing the data collected, the thesis seeks to uncover patterns, trends, and implications regarding the impact of social media on cultural identity among this demographic group. The findings of this research reveal a nuanced interplay between social media engagement and cultural identity development among young adults. While social media platforms offer opportunities for self-expression, connection, and cultural exchange, they also present challenges such as identity fragmentation, online harassment, and the commodification of culture. The study highlights the importance of critical engagement with social media, emphasizing the need for digital literacy, self-reflection, and community support in navigating the complexities of cultural identity formation in the digital age. In conclusion, this thesis contributes to the growing body of literature on the Impact of Social Media on Cultural Identity Formation in Young Adults, offering a deeper understanding of the multifaceted ways in which digital technologies influence individual and collective identities. By illuminating the opportunities and challenges presented by social media in shaping cultural identities, this research aims to inform discussions, interventions, and policies that promote positive and inclusive experiences for young adults in the digital realm.

Thesis Overview