Thesis Abstract

Abstract
This thesis explores the impact of social media on cultural identity formation among young adults in the contemporary digital age. The study delves into the dynamic interplay between social media platforms and the construction of cultural identities, focusing on how young adults navigate and negotiate their identities through online interactions. Through a comprehensive literature review, the research examines existing theories and empirical studies related to social media, cultural identity, and youth culture. The methodology employed in this research involves a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data from a diverse sample of young adults. The findings of the study reveal the multifaceted ways in which social media influences cultural identity formation among young adults. The analysis highlights the role of social media in providing a platform for self-expression, identity exploration, and connection with diverse cultural communities. Additionally, the research uncovers the challenges and complexities faced by young adults in managing their cultural identities in the digital realm, including issues related to authenticity, self-presentation, and cultural appropriation. Through a critical discussion of the findings, the thesis offers insights into the implications of social media on cultural identity formation and the broader implications for social interaction and cultural diversity. The study underscores the need for a nuanced understanding of the complex relationship between social media and cultural identity, emphasizing the importance of digital literacy, self-reflection, and cultural sensitivity in navigating the online landscape. The conclusion of the thesis provides a summary of key findings, recommendations for future research, and implications for policy and practice in promoting positive cultural identity development among young adults in the digital age. Overall, this research contributes to the growing body of literature on social media, cultural identity, and youth culture, shedding light on the transformative impact of digital technologies on the ways in which young adults construct and negotiate their cultural identities in contemporary society. By examining the intersection of social media and cultural identity formation, this thesis offers valuable insights into the complex and evolving nature of identity in the digital age, and the implications for individual and collective identity development among young adults.

Thesis Overview