Thesis Abstract

Abstract
This thesis explores the multifaceted impact of social media on cultural identities and interactions in contemporary society. With the pervasive influence of social media platforms on individuals and communities worldwide, understanding how these digital spaces shape cultural identities and interactions has become increasingly crucial. The study delves into the complex interplay between social media use and the construction, maintenance, and negotiation of cultural identities, as well as the ways in which these identities influence social interactions both online and offline. The research begins with an examination of the theoretical framework underpinning the study, drawing on sociological and anthropological perspectives to analyze the role of social media in shaping cultural identities and interactions. By reviewing existing literature on the subject, the thesis provides a comprehensive overview of the key concepts, debates, and findings in this field, highlighting the importance of considering both individual and collective dimensions of identity formation and social interaction in the digital age. Methodologically, the study adopts a mixed-methods approach, combining qualitative and quantitative data collection techniques to gather insights from a diverse range of participants. Through in-depth interviews, surveys, and content analysis of social media platforms, the research explores the ways in which individuals navigate their cultural identities online, the impact of social media on intercultural communication, and the potential for digital spaces to both bridge and amplify cultural differences. The findings of the study reveal a nuanced relationship between social media use and cultural identities, highlighting the ways in which individuals engage with online platforms to express, perform, and negotiate their identities in a globalized context. The research also uncovers the complexities of intercultural interactions on social media, shedding light on the opportunities and challenges inherent in cross-cultural communication in digital environments. In conclusion, this thesis underscores the transformative impact of social media on cultural identities and interactions, emphasizing the need for critical engagement with digital technologies to foster meaningful intercultural dialogue and understanding. By unveiling the intricate dynamics at play in the online construction of cultural identities, the study contributes to broader discussions on the role of social media in shaping contemporary cultural landscapes and offers insights for promoting cultural diversity, empathy, and mutual respect in the digital age.

Thesis Overview