Thesis Abstract

Abstract
This thesis investigates the impact of social media on youth identity formation by exploring the relationship between social media usage and the construction of identity among young individuals. The study aims to analyze how social media platforms influence the way in which young people perceive themselves and interact with others in the digital realm. Through a combination of qualitative and quantitative research methods, this research seeks to provide a comprehensive understanding of the complex dynamics at play in the intersection of social media and youth identity development. The introduction sets the stage by outlining the background of the study, presenting the problem statement, objectives, limitations, scope, significance, and the structure of the thesis. Chapter two conducts a thorough literature review, examining existing research on social media and identity formation, highlighting key theories and findings in the field. Chapter three outlines the research methodology, detailing the research design, data collection methods, sampling techniques, and data analysis procedures. This chapter also discusses ethical considerations and limitations of the chosen methodology. Chapter four presents the findings of the study, analyzing the data collected from surveys, interviews, and content analysis of social media platforms. The results shed light on the ways in which social media impacts youth identity formation, including self-presentation, self-esteem, and social interactions. The conclusion and summary chapter synthesizes the key findings of the research, discusses their implications for theory and practice, and offers recommendations for future research in this area. Overall, this thesis contributes to the growing body of literature on social media and youth identity formation, providing valuable insights into the ways in which digital technologies shape the identities of young individuals in contemporary society.

Thesis Overview