Chapter ONE

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter TWO

2.1 Overview of GSM Industry
2.2 Evolution of GSM Technology
2.3 Impact of GSM on Communication
2.4 GSM Advertising Trends
2.5 Consumers' Perception of Advertising
2.6 Effectiveness of GSM Advertising
2.7 Ethical Issues in GSM Advertising
2.8 Regulatory Framework for GSM Advertising
2.9 Consumer Behavior in Response to GSM Ads
2.10 Case Studies on GSM Advertising

Chapter THREE

3.1 Research Design
3.2 Sampling Methods
3.3 Data Collection Techniques
3.4 Questionnaire Design
3.5 Data Analysis Methods
3.6 Ethical Considerations
3.7 Pilot Study
3.8 Validity and Reliability

Chapter FOUR

4.1 Overview of Findings
4.2 Analysis of Participant Responses
4.3 Comparison of Results with Literature
4.4 Key Themes Identified
4.5 Statistical Analysis
4.6 Interpretation of Results
4.7 Discussion on Findings
4.8 Recommendations for Practitioners

Chapter FIVE

5.1 Summary of Findings
5.2 Conclusions Drawn from the Study
5.3 Contributions to Knowledge
5.4 Implications for Future Research
5.5 Recommendations for Policy and Practice