Thesis Abstract

Abstract
The impact of graphic presentation in newspaper production has become a significant area of study in journalism and communication research. This research project aims to explore how the use of graphic elements in newspapers affects reader engagement, comprehension, and overall satisfaction. Graphics have been an integral part of newspaper design for decades, with the evolution of technology enabling newspapers to incorporate more sophisticated visual elements into their content. The study will investigate the various types of graphics commonly used in newspapers, including infographics, charts, maps, illustrations, and photographs. By analyzing the design choices and placement of these graphics, the research aims to understand how they contribute to the overall reading experience and information retention for readers. Additionally, the project will examine the role of color, typography, and layout in enhancing the visual appeal and readability of newspapers. Furthermore, the research will delve into the impact of graphic presentation on the credibility and perceived quality of newspapers. By conducting surveys and interviews with readers, the study seeks to uncover whether the presence of well-designed graphics influences readers' trust in the content and the publication itself. Understanding how graphics shape readers' perceptions can provide valuable insights for newspaper editors and designers looking to improve the effectiveness of their visual storytelling. In addition to exploring the reader's perspective, the research will also investigate the challenges and opportunities that graphic presentation poses for newspaper production. With the rise of digital media and social platforms, newspapers are constantly adapting their visual strategies to stay relevant and engaging for audiences. This study will examine how newspapers balance the traditional principles of graphic design with the demands of online consumption and mobile devices. Overall, this research project aims to contribute to the broader discussion on the role of graphic presentation in journalism and newspaper production. By examining the impact of graphics on reader engagement, comprehension, and credibility, the study seeks to provide valuable insights for both practitioners and scholars in the field. Ultimately, understanding the influence of graphic elements in newspapers can help enhance the overall quality and effectiveness of journalism in the digital age.

Thesis Overview

INTRODUCTION
1.1   BACKGROUND TO THE STUDY
Graphic presentations have a powerful impact on a viewer’s attitude, and this impact cannot be created by text alone. In a newspaper context, the presence of a photograph will significantly alter the consumer’s attitude toward the framed issue. Graphic presentation is not just doing any drawing you like. There are conventions and various styles and techniques that are used. Graphic presentation as the name suggests is communication using graphic elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, and can include the passive contributions of substrate, color and surroundings. It is the process of creating, producing, and distributing material incorporating words and images to convey data, concepts, and emotions. The field of graphic presentations encompasses all phases of the graphic communications processes from origination of the idea (design, layout, and typography) through reproduction, finishing and distribution of two- or three-dimensional products or electronic transmissions

Houston, Childers, and Heckler (1987) noted that little research examined the effects of nonverbal message elements on consumer information processing. They also proposed that the nature of pictorial stimuli suggests that pictures can be used effectively to embed expectations within a message or news. If this is true, there are many implications for advertisers and news producers alike. For instance, Singh, Lessig, and Kim (2000) show that advertisers use pictures for several reasons, including getting attention. In newspapers, visuals have proven to be a crucial connection point, and Moses (2002) noted that graphics, photographs, and headlines get far more attention from readers than text does. In a marketing saturated environment, winning the consumer’s attention is half of the battle. Furthermore, the mere association of a product with a positively evaluated stimulus like an attractive picture, regardless of the picture content, may be sufficient to alter attitude toward the product “without any rational belief change preceding the effect” (Harris, 1983).

If it is understood how consumers react to pictures in the marketing context, insight can be gained into how photographs serve to influence news consumers. Advertisement and news practices appear to be predicated on the belief that vivid information is more persuasive than pallid information, with vividness typically viewed as a characteristic of the stimulus; hence; pictures are vivid and verbal statements are pallid (Kisielius & Sternthal, 1984). Persuasion is usually measured by asking subjects to make attitudinal judgments about the message promotion. Within the advertising and news framework, one can study the impact of images in relation to influencing consumer perception and attitude.

The research of graphic presentation in news and advertising has focused on two broad categories: the effects of pictorial messages on memory and the impact of pictures on consumer attitudinal response (Houston et al., 1987). The attitudinal studies are significant because the manner in which graphics influences a consumer’s opinion toward an advertisement or news could realistically explain the way a photograph influences a news consumer’s opinion about an article, or the issue discussed in the article. Petty and Cacioppo (1981) have defined attitude as “a general and enduring positive or negative feeling about some person, object, or issue” (Morris, Woo, Geason, & Kim, 2002). The visual component in advertisements may affect both the formation of product attribute beliefs and attitude toward the advertisement (Mitchell, 2001). If the images in an advertisement or news can directly affect a consumer’s perception and attitude, what is portrayed in those images is crucial.

1.2   STATEMENT OF THE PROBLEM
According to Mitchell (2001), the visual elements of news and advertisements may affect perception and attitudes in at least two ways. First, consumers might make presumptions about the news or advert based on the graphic information presented. These presumptions may “result in the formation or change of beliefs about the published information” (Mitchell, 2001, p. 21). Second, if the graphic element is positively or negatively evaluated, it might affect a brand attitude operating through perception toward the news and information. In essence, the valence of a photograph can significantly influence a consumer’s perception toward information. More often, graphics element are constantly used in newspaper production with a view of providing the readers the vivid information. This development has led to provision of accurate and correct information on various sensitive topics. However, the researcher is examining the impact of graphic presentation in newspaper production.
1.3   OBJECTIVES OF THE STUDY
The following are the objectives of this study:

1. To examine the impact of graphic presentation in newspaper production.
2. To examine the features of graphic presentation in newspaper production.
3. To identify the advantages of graphic presentation in newspaper production.

1.4   RESEARCH QUESTIONS

1. What is the impact of graphic presentation in newspaper production?
2. What are the features of graphic presentation in newspaper production?
3. What are the advantages of graphic presentation in newspaper production?

1.6   SIGNIFICANCE OF THE STUDY
The following are the significance of this study:

1. The outcome of this study will educate the managers of newspaper production companies and the general public on the impact, features and advantages of graphic presentation in newspaper production.
2. This research will be a contribution to the body of literature in the area of the effect of personality trait on student’s academic performance, thereby constituting the empirical literature for future research in the subject area.

1.7   SCOPE/LIMITATIONS OF THE STUDY
This study will cover the impact and features of graphics presentation in newspaper production.
LIMITATION OF STUDY
Financial constraint– Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).
Time constraint– The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work