Thesis Abstract

Abstract
The advent of social media has revolutionized the way individuals and groups communicate, interact, and engage with political processes. This thesis examines the role of social media in political mobilization and activism, focusing on how these platforms have transformed traditional modes of political participation. The study delves into the impact of social media on political mobilization and activism, exploring the opportunities and challenges it presents to political actors and organizations. Through a comprehensive literature review, the thesis identifies key themes and trends in the field of social media and politics, highlighting the ways in which these platforms have reshaped the political landscape. The research methodology section outlines the approach taken to investigate the role of social media in political mobilization and activism. By employing a mixed-methods research design, including surveys, interviews, and content analysis, the thesis seeks to provide a nuanced understanding of how social media is utilized for political purposes. The findings chapter presents the results of the empirical research, offering insights into the motivations, strategies, and impacts of political mobilization and activism on social media platforms. The discussion chapter critically analyzes the findings, drawing connections between theory and practice to elucidate the broader implications of social media on political mobilization and activism. The chapter explores the ways in which social media can be harnessed for positive social change, as well as the challenges and risks associated with online political engagement. By engaging with key theoretical frameworks and empirical evidence, the thesis contributes to a deeper understanding of the complex dynamics between social media and political mobilization. In conclusion, the thesis synthesizes the key findings and arguments presented throughout the study, emphasizing the transformative potential of social media in political mobilization and activism. The research underscores the importance of recognizing the evolving role of social media in shaping contemporary political processes and highlights the need for further research in this dynamic field. By shedding light on the multifaceted relationship between social media and political activism, this thesis aims to inform future scholarship and policymaking in the realm of digital politics.

Thesis Overview

The project titled "The Role of Social Media in Political Mobilization and Activism" aims to investigate the impact of social media platforms on political mobilization and activism in contemporary society. In recent years, social media has emerged as a powerful tool for connecting individuals, disseminating information, and organizing collective action. This research seeks to explore how social media platforms such as Facebook, Twitter, Instagram, and others have influenced political engagement and activism among diverse populations. The study will begin with an in-depth examination of the theoretical background and existing literature on the subject. This will include a review of key concepts related to political mobilization, activism, and the role of social media in shaping political discourse. By analyzing previous research findings and theoretical frameworks, this research aims to build upon existing knowledge and contribute to the academic discourse on this important topic. The research methodology will involve a combination of quantitative and qualitative approaches to gather data and analyze the impact of social media on political mobilization and activism. Surveys, interviews, and content analysis of social media posts will be conducted to understand how individuals engage with political issues online, the types of activism they participate in, and the effectiveness of social media as a mobilization tool. The findings of this study will be presented in a detailed analysis that explores the ways in which social media has transformed political engagement and activism. By examining case studies and real-world examples, the research will highlight the opportunities and challenges that social media presents for political mobilization efforts. The discussion will also address the implications of these findings for broader social and political issues, including the potential for social media to democratize political participation and amplify marginalized voices. In conclusion, this research will provide valuable insights into the role of social media in shaping political mobilization and activism in contemporary society. By shedding light on the ways in which social media influences political engagement, this study aims to inform policymakers, activists, and the general public about the opportunities and challenges presented by digital platforms in the realm of political activism. Ultimately, the project seeks to contribute to a deeper understanding of the complex relationship between social media and political mobilization and activism.