Thesis Abstract

Abstract
This thesis investigates the impact of social media on political participation among young adults. With the rapid growth of social media platforms in recent years, there is a growing interest in understanding how these platforms influence political engagement, particularly among the younger generation. The study aims to explore the relationship between social media use and political participation, focusing on young adults aged 18-30 years old. Chapter One provides an introduction to the research, presenting the background of the study, the problem statement, objectives, limitations, scope, significance, structure of the thesis, and definitions of key terms. Chapter Two delves into a comprehensive literature review, discussing ten key factors related to social media and political participation. These factors include the role of social media in political communication, mobilization, engagement, and participation among young adults. Chapter Three outlines the research methodology employed in this study, detailing the research design, sample selection, data collection methods, and data analysis techniques. The chapter also discusses ethical considerations, limitations, and the reliability and validity of the research findings. Chapter Four presents a detailed discussion of the research findings, highlighting the impact of social media on political participation among young adults. The chapter examines the ways in which social media influences political awareness, engagement in political discussions, participation in political events, and voting behavior. Finally, Chapter Five offers a conclusion and summary of the thesis, summarizing the key findings and implications of the research. The study reveals that social media plays a significant role in shaping the political attitudes and behaviors of young adults, providing new opportunities for political engagement and activism. The implications of these findings for policymakers, political parties, and young people themselves are discussed, along with suggestions for future research in this area. Overall, this research contributes to a better understanding of the impact of social media on political participation among young adults, shedding light on the opportunities and challenges presented by these digital platforms in shaping the future of democratic engagement.

Thesis Overview

The research project titled "Examining the Impact of Social Media on Political Participation among Young Adults" aims to investigate the relationship between social media usage and political participation among young adults. In recent years, social media platforms have become integral to communication and information dissemination, especially among the younger demographic. This study seeks to explore how the pervasive use of social media influences the political engagement and participation of young adults in democratic processes. The project will delve into the existing literature on social media and political participation to establish a comprehensive understanding of the theoretical frameworks and empirical evidence surrounding this topic. By conducting a thorough literature review, the research will identify key trends, theories, and findings related to the impact of social media on political behavior among young adults. Furthermore, the study will employ a mixed-methods approach, utilizing both quantitative and qualitative research methods to gather data. Surveys and interviews will be conducted to collect information on the social media usage patterns of young adults and their levels of political engagement. Statistical analyses will be employed to identify correlations and patterns between social media activity and political participation. Additionally, the research will investigate the various factors that may mediate the relationship between social media use and political engagement, such as political interest, efficacy, and online political communication. By examining these mediating variables, the study aims to provide a nuanced understanding of how social media influences the political behaviors of young adults. The findings of this research project are expected to contribute valuable insights to the fields of political science and communication studies. Understanding the impact of social media on political participation among young adults is crucial for policymakers, political campaigns, and advocacy groups seeking to engage with this demographic effectively. By shedding light on the complex dynamics between social media and political behavior, this study will provide a foundation for future research and policy recommendations in this area.