Thesis Abstract

Abstract
The emergence and widespread adoption of social media platforms have revolutionized the landscape of political communication and engagement. This thesis explores the impact of social media on political participation and engagement, focusing on how these online platforms have influenced the political behavior of individuals and communities. The study investigates the various ways in which social media has reshaped political discourse, mobilization, and activism, as well as its implications for democratic processes and governance. Chapter One provides an introduction to the topic, discussing the background of the study, the problem statement, objectives, limitations, scope, significance, structure of the thesis, and key definitions of terms. The chapter sets the stage for understanding the dynamics of social media in the political realm and outlines the research framework. Chapter Two presents a comprehensive literature review that delves into existing research on the relationship between social media and political participation. It examines key theories, concepts, and empirical studies that have explored how social media platforms have influenced political engagement, voter behavior, public opinion formation, and political campaigns. The literature review identifies gaps in the current knowledge and provides a theoretical foundation for the research. Chapter Three details the research methodology employed in this study, including the research design, data collection methods, sampling techniques, and data analysis procedures. The chapter outlines the approach taken to investigate the impact of social media on political participation and engagement, ensuring the validity and reliability of the findings. Chapter Four presents the findings of the study, showcasing the empirical data and analysis of how social media has influenced various aspects of political participation and engagement. The chapter discusses the patterns of online political behavior, the role of social media in shaping political opinions, and the impact on political mobilization and activism. It also examines the challenges and opportunities presented by social media in the political sphere. Chapter Five concludes the thesis by summarizing the key findings, discussing their implications for theory and practice, and offering recommendations for future research and policy. The chapter reflects on the significance of social media as a tool for enhancing political participation and engagement, while also highlighting the need for critical evaluation and regulation to address potential risks and biases. Overall, this thesis contributes to the growing body of literature on the impact of social media on political participation and engagement, providing insights into the transformative power of online platforms in shaping contemporary political dynamics. The study underscores the importance of understanding and harnessing the potential of social media for promoting informed citizenship, democratic deliberation, and inclusive political processes in the digital age.

Thesis Overview