Thesis Abstract

Abstract
The influence of foreign music on the lifestyle of Nigerian youths, with a specific focus on the case study of Warri, Delta State, is a significant area of study due to the growing impact of globalization on cultural behaviors. This research project aimed to explore the extent to which foreign music has influenced the lifestyle choices, behavior, and preferences of the youth population in Warri. The study utilized a mixed-methods approach, combining qualitative interviews and quantitative surveys to gather comprehensive data. Through in-depth interviews with a diverse group of young individuals in Warri, the research uncovered various ways in which foreign music has infiltrated their daily lives. The findings indicated that foreign music, particularly from Western countries such as the United States, the United Kingdom, and other regions, has a profound impact on the fashion choices, language use, social interactions, and leisure activities of the Nigerian youths in Warri. The participants expressed a strong affinity for foreign music genres such as hip-hop, pop, R&B, and reggae, which they listen to on various platforms including radio, television, streaming services, and social media. Furthermore, the quantitative survey results provided statistical evidence supporting the qualitative findings, indicating a high level of consumption of foreign music among the youth demographic in Warri. The survey data revealed that a majority of the respondents preferred foreign music over local Nigerian music, citing reasons such as the appeal of the beats, lyrics, and perceived status associated with Western music. Additionally, the survey highlighted the influence of foreign music videos, fashion trends, and lifestyle choices on the behavior and attitudes of the youths in Warri. Overall, the research project shed light on the complex relationship between foreign music and the lifestyle of Nigerian youths in Warri, emphasizing the need for a nuanced understanding of cultural globalization and its implications. The findings underscored the importance of recognizing the role of foreign music as a cultural force that shapes individual identities and collective behaviors in a rapidly changing society. The implications of this study extend beyond the case of Warri to broader discussions on youth culture, globalization, and the dynamics of cultural exchange in contemporary Nigeria.

Thesis Overview

INTRODUCTION

1.1   BACKGROUND TO THE STUDY

The advent of foreign music like the hiphop, Reggae, Rock & Roll, R & B, rap, jazz etc in Nigeria has been a welcome phenomenon, while some people believe it has created a massive and unappealing change in the life of the youths, insisting it’s slowly but surely wiping out the Nigerian culture coupled with the perception that the whole world is emulating America in a lot of ways, and Nigeria is no exception (Leadership Newspaper, 2014).

It is a known fact that in the 21st century, young Nigerians frequently cite Jay-Z and other foreign artist as their favorite artist. American musics has provided a blueprint for the rest of the world to appropriate and build new cultural formations that manifest in music and identity. Yet, the subtitle of Jay-Z’s Blueprint 2 album, “The Gift and The Curse” is an apt description for the complexity of the relationship between African American culture and Nigerian youth identity, which also impacts Nigerian popular music (Adeolu, 2011).

The foreign music culture has affected the way many young people and even the elderly see themselves in Nigeria. Many female contemporary musicians want to be like Beyonce, Rihanna, Jennifer Lopez, Nicky Minaj, etc. They put on skimpy clothes that expose all their natural endowments, ignoring the kind of society they belong. They move around in shorts that could pass as underwear for men.Their male counterparts put on clothes that don’t correspond with the weather just because they want to appear cool.Still, to some extent, the personal style of Nigerian music artistes is quite distinct. For example, Phyno, who is known for weaving the Igbo dialect into his music, has endeared fans all over the world with his funky hairstyle and skinny pants. On the other hand, Olamide, from the yoruba cultural setting, usually has a mix of western and local outlook in his dressing and this goes a long way to influence the lifestyle of their fans.

Many Nigerian artistes, as mentioned earlier, strive to be like foreign entertainers, at the expense of their own cultural values and modes of expression. When they put down lyrics, they are usually replete with words and expressions quite alien to the conservative society they belong. While technology has enhanced acceptability of otherwise strange phenomenon, many Nigerians frown at the continued denudation of our culture.

Warri is a city in Delta State, Nigeria. It is an oil hub in Southern Nigeria and houses an annex of the Delta State Government House. It served as the colonial capital of the then Warri Province. It shares boundaries with Ughelli/Agbarho, Sapele, Okpe, Udu and Uvwie although most of these places, notably Udu, Okpe and Uvwie, have been integrated to the larger cosmopolitan Warri. Osubi houses an airport that serves the city. Effurun serves as the gateway to and the economic nerve of the city. Towns in the Warri metropolis include: Ogbe-Ijo, Aladja, Ekurede Itsekiri, Jakpa, Ubeji, Ugbuwangue, Ifie-Kporo, Egbokodo Itsekiri, Ajamimogha, Pessu, Koko, Ugbolokoso, Ugborodo, Ajagbodudu, Iyara, Ode-Itsekiri (Big Warri), Osubi, Effurun, Enerhen, Ugborikoko, Agbarho, Deco, Okuokoko, Ebrumede, DSC Township, Ugbomro, Edjeba, Ekurede-Urhobo, Okere, Agbassa, Ogidigben, Gbaramatu, among others.

The city of Warri has a unique history that has not been documented well enough by historians. The name Warri province was once applicable to the part of an area now called Delta State under the Colony and Protectorate of Southern Nigeria. Its boundary in the Northeast was Sapele/Udu creek near Ughelli and Aboh, with Forçados River in the Southeast and Jameson Creek in the Southwest which later changed to Delta Province. Warri city is one of the major hubs of petroleum activities and businesses in the southern Nigeria. It is a commercial capital city of Delta State, with a population of over 311,970 people according to the national population census figures for 2006. The city is one of cosmopolitan cities in southern Nigeria comprising originally of Urhobo, Itsekiri and Ijaw people. Warri is predominantly Christian with mixture of African traditional religions like most of the Southern Nigeria. The city is known nationwide for its unique Pidgin English (Wikipedia, 2015).

1.2   STATEMENT OF THE PROBLEM

In Nigeria today,the youths have become a brain washed set of youths who think more of other peoples culture of such music aired on various satelite media that are produced overseas. About 97 percent of such foreign music have violent and romantic traits. Many Nigerian youth get their phones and other personal digital assistants (PDAs) like MP3, Ipad loaded with thousands of foreign musicwhich might contain thousand of death and heartbreaks, heard harsh and brutal languages “fuck you”, a son of bitch, nigger men and kiss my ass etc. It is also believe to have influence dressing and has contributed to behavioral changes in youths in general. However, the researcher is examining the influence of foreign music on the lifestyle of Nigeria youth with special; focus on Warri, Delta State.

1.3   OBJECTIVES OF THE STUDY

The following are the objectives of this study:

1. To examine the influence of foreign music on the lifestyle of Nigeria youth.
2. To examine the morality of the foreign music content.
3. To determine the level of acceptance of foreign music by Nigerian youths.

1.4   RESEARCH QUESTIONS

1. What is the influence of foreign music on the lifestyle of Nigeria youth?
2. What is the level of morality of the foreign music content?
3. What is the level of acceptance of foreign music by Nigerian youths?

1.5   HYPOTHESIS

HO: Foreign music does not influence the lifestyle of Nigerian youths.

HA: Foreign music does influence the lifestyle of Nigerian youths.

1.6   SIGNIFICANCE OF THE STUDY

The following are the significance of this study:

1. The outcome of this study will educate the Nigerian general public on the influence of the foreign music on the lifestyle of Nigerian youths.
2. This research will also serve as a resource base to other scholars and researchers interested in carrying out further research in this field subsequently, if applied will go to an extent to provide new explanation to the topic.

1.7   SCOPE/LIMITATIONS OF THE STUDY

This study on the influence of foreign music on the lifestyle of Nigeria youth will cover the content of popular foreign music in Nigeria with a view of identifying the lifestyle changes it causes on the youths.

LIMITATIONS OF STUDY

Financial constraint– Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time constraint– The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.

REFERENCES

Adeolu, A.J. (2011): Effect of Hiphop on the attitude of Teenagers. Journal of Social Research, 5(4)