Thesis Abstract

Abstract
The music industry has undergone significant transformations in recent years, driven largely by the rise of music streaming services. This thesis explores the impact of music streaming services on the music industry, focusing on how these platforms have influenced consumer behavior, artist revenue streams, and industry dynamics. The study employs a mixed-methods approach, combining quantitative analysis of industry data with qualitative insights from industry experts and artists. The introduction sets the stage by discussing the background of the music industry and the emergence of music streaming services as a dominant distribution model. The problem statement highlights the challenges and opportunities presented by this shift, while the objectives of the study outline the specific research goals. The limitations and scope of the study clarify the boundaries and constraints of the research, and the significance of the study underscores its relevance to industry stakeholders. Chapter two provides a comprehensive literature review, examining existing research on music streaming services, consumer behavior, artist revenue models, and industry trends. This section synthesizes key findings to build a theoretical framework for the study. Chapter three details the research methodology, including the research design, data collection methods, and analysis techniques. The chapter also discusses ethical considerations and limitations inherent in the research process. Chapter four presents the findings of the study, analyzing the impact of music streaming services on consumer preferences, artist earnings, and industry dynamics. The discussion delves into key trends, challenges, and opportunities identified through the research. Finally, chapter five concludes the thesis by summarizing the key findings and implications for the music industry. The conclusion reflects on the research objectives and offers recommendations for industry stakeholders. Overall, this thesis contributes to a deeper understanding of the impact of music streaming services on the music industry, providing insights that can inform strategic decision-making and future research endeavors. Keywords music industry, music streaming services, consumer behavior, artist revenue, industry dynamics, mixed-methods research.

Thesis Overview