Thesis Abstract

Abstract
The music industry has undergone significant transformations with the advent of music streaming services. This thesis aims to analyze the impact of music streaming services on the music industry, focusing on various aspects such as revenue generation, artist exposure, consumer behavior, and industry dynamics. The study delves into the background of music streaming services, providing insights into their evolution and widespread adoption. A comprehensive literature review highlights the key findings and debates surrounding the topic, covering aspects such as the business models of streaming services, artist compensation, and the changing landscape of music consumption. Methodologically, a mixed-methods approach is employed, combining quantitative analysis of industry data with qualitative insights from industry experts and stakeholders. The research methodology section outlines the research design, data collection methods, and analytical techniques used to investigate the impact of music streaming services. The study includes a detailed discussion of findings, presenting key trends, challenges, and opportunities arising from the integration of streaming services into the music industry ecosystem. The findings reveal that music streaming services have reshaped the music industry in profound ways, offering new avenues for artist promotion and revenue generation while also raising concerns about fair compensation and industry sustainability. The study underscores the importance of adapting to the evolving digital landscape and emphasizes the need for industry stakeholders to collaborate and innovate in response to changing consumer preferences and technological advancements. In conclusion, this thesis provides a comprehensive analysis of the impact of music streaming services on the music industry, shedding light on the opportunities and challenges presented by this disruptive technology. The research findings contribute to the ongoing discourse on the future of the music industry and offer valuable insights for industry practitioners, policymakers, and researchers seeking to navigate the complex dynamics of the digital music ecosystem.

Thesis Overview