Thesis Abstract

Abstract
The beauty industry has experienced significant transformations over the years, with the emergence of social media influencers playing a pivotal role in shaping consumer behavior. This thesis investigates the impact of social media influencers on consumer behavior within the beauty industry, focusing on the various factors that influence consumer preferences and purchasing decisions. Through an extensive literature review and empirical research, this study aims to provide valuable insights into the dynamics of consumer behavior in relation to social media influencer marketing. Chapter One Introduction 1.1 Introduction 1.2 Background of Study 1.3 Problem Statement 1.4 Objectives of Study 1.5 Limitations of Study 1.6 Scope of Study 1.7 Significance of Study 1.8 Structure of the Thesis 1.9 Definition of Terms Chapter Two Literature Review 2.1 Evolution of the Beauty Industry 2.2 Rise of Social Media Influencers 2.3 Influencer Marketing in the Beauty Industry 2.4 Consumer Behavior Theories 2.5 Impact of Influencers on Consumer Behavior 2.6 Factors Influencing Consumer Purchasing Decisions 2.7 Brand Perception and Trust 2.8 Consumer Engagement with Influencer Content 2.9 Ethical and Regulatory Considerations 2.10 Measurement of Influencer Marketing Effectiveness Chapter Three Research Methodology 3.1 Research Design 3.2 Sampling Techniques 3.3 Data Collection Methods 3.4 Data Analysis Techniques 3.5 Questionnaire Development 3.6 Pilot Study 3.7 Ethical Considerations 3.8 Limitations of Methodology Chapter Four Discussion of Findings 4.1 Demographic Analysis of Participants 4.2 Influence of Social Media Influencers on Beauty Product Purchases 4.3 Role of Trust and Authenticity in Influencer Marketing 4.4 Impact of Influencer Content on Consumer Engagement 4.5 Comparison of Influencer Marketing Strategies 4.6 Consumer Perception of Brand Credibility 4.7 Ethical Issues in Influencer Marketing 4.8 Implications for Marketing Strategies Chapter Five Conclusion and Summary This thesis concludes by consolidating the key findings and implications of the study regarding the impact of social media influencers on consumer behavior in the beauty industry. Recommendations for future research and practical implications for marketers are discussed, highlighting the evolving landscape of influencer marketing and its significance in shaping consumer preferences and purchasing decisions in the beauty industry.

Thesis Overview