Thesis Abstract

Abstract
Social media has transformed the way businesses interact with consumers, and the beauty industry is no exception. In recent years, social media influencers have emerged as powerful marketing tools, shaping consumer behavior in the beauty industry. This study explores the impact of social media influencers on consumer behavior in the beauty industry, focusing on how influencers influence purchasing decisions, brand perceptions, and engagement with beauty products. Chapter One provides an introduction to the study, presenting the background, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definitions of key terms. It sets the stage for understanding the role of social media influencers in the beauty industry. Chapter Two consists of a comprehensive literature review that delves into ten key areas related to social media influencers, consumer behavior, and the beauty industry. It examines existing research, theories, and case studies to provide a solid foundation for understanding the topic. Chapter Three outlines the research methodology used in this study. It includes sections on research design, data collection methods, sampling techniques, data analysis procedures, ethical considerations, and limitations of the research process. This chapter explains how the study was conducted to gather relevant data. Chapter Four presents a detailed discussion of the findings from the research. It analyzes the data collected on the impact of social media influencers on consumer behavior in the beauty industry, highlighting key trends, patterns, and insights. This chapter provides a deeper understanding of how influencers shape consumer perceptions and purchasing decisions. Chapter Five concludes the thesis by summarizing the key findings, implications, and recommendations. It offers insights into the significance of the study, practical implications for businesses in the beauty industry, and potential areas for future research. This chapter ties together the research findings and reflects on the broader implications of social media influencers on consumer behavior in the beauty industry. Overall, this thesis contributes to the growing body of knowledge on the role of social media influencers in shaping consumer behavior in the beauty industry. By examining the impact of influencers on purchasing decisions, brand perceptions, and engagement with beauty products, this study sheds light on the evolving landscape of marketing in the digital age.

Thesis Overview