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Problems and prospects of media management in nigeria

 

Table Of Contents


Chapter ONE

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objectives of Study
1.5 Limitations of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter TWO

2.1 Evolution of Media Management
2.2 Theoretical Framework in Media Management
2.3 Media Business Models
2.4 Media Innovation and Technology
2.5 Media Regulation and Ethics
2.6 Media Audience Engagement
2.7 Media Marketing and Advertising
2.8 Media Industry Trends
2.9 Global Media Management Practices
2.10 Challenges in Media Management

Chapter THREE

3.1 Research Design and Methodology
3.2 Sampling Techniques
3.3 Data Collection Methods
3.4 Data Analysis Procedures
3.5 Research Instrumentation
3.6 Ethical Considerations
3.7 Limitations of the Methodology
3.8 Validity and Reliability

Chapter FOUR

4.1 Data Presentation and Analysis
4.2 Demographic Analysis of Participants
4.3 Key Findings on Media Management Practices
4.4 Comparative Analysis of Media Organizations
4.5 Interpretation of Results
4.6 Discussion on Media Management Challenges
4.7 Recommendations for Media Organizations
4.8 Implications for Future Research

Chapter FIVE

5.1 Summary of Findings
5.2 Conclusion and Implications
5.3 Contributions to Media Management Field
5.4 Recommendations for Practitioners
5.5 Recommendations for Future Research

Thesis Abstract

Management is core to every organization who is aiming at succeed whether or public organization to include media organization. The research therefore, examines the problems and prospects of media management in Nigeria with a case study of Osun State Broadcasting Corporation. Survey research method is adopted while 100 copies of questionnaire were administered to 100 respondents who were drawn using simple random sampling technique. Data collected were analysed using frequency and percentage method. It is safe to conclude that OSBC managerial approach to issues is effective, while management performance is very high. However, in adequate freedom, poor funding, infrastructural problem and ownership influence are some of the constraints to OSBC has the management team are appointed by the government and subjected to the whim and caprice of the government at the state. It is recommended that government should provide a conducive environment and infrastructural facilities that will allow effective media performance.



Thesis Overview

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