Influence of outdoor advertising on the consumers
Table Of Contents
Chapter ONE
1.1 Introduction1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Historical Overview of Outdoor Advertising2.2 Theoretical Frameworks in Outdoor Advertising
2.3 Effectiveness of Outdoor Advertising
2.4 Trends and Innovations in Outdoor Advertising
2.5 Consumer Behavior and Outdoor Advertising
2.6 Impact of Digitalization on Outdoor Advertising
2.7 Cultural Perspectives on Outdoor Advertising
2.8 Ethical Considerations in Outdoor Advertising
2.9 Comparative Analysis of Outdoor Advertising Strategies
2.10 Future Prospects of Outdoor Advertising
Chapter THREE
3.1 Research Design and Methodology3.2 Sampling Techniques
3.3 Data Collection Methods
3.4 Data Analysis Procedures
3.5 Questionnaire Design and Development
3.6 Interview Protocol
3.7 Ethical Considerations in Research
3.8 Validity and Reliability Testing
Chapter FOUR
4.1 Overview of Data Analysis4.2 Presentation of Findings
4.3 Analysis of Consumer Responses
4.4 Interpretation of Results
4.5 Comparison of Hypotheses
4.6 Discussion on Key Findings
4.7 Implications for Outdoor Advertising Industry
4.8 Recommendations for Practitioners
Chapter FIVE
5.1 Summary of Findings5.2 Conclusion
5.3 Contributions to Literature
5.4 Managerial Implications
5.5 Suggestions for Future Research
5.6 Reflections on the Research Process
Thesis Abstract
This study was carried out the influence of outdoor advertising on the consumer using Ikeja City Mall in Lagos State. The data was collected from primary sources. The primary data were collected with the help of a well-structured questionnaire of two sections administered to staff and management of Ikeja City Mall in Lagos State. The collected data were analyzed with tables and simple percentages to analyze the research questions. The study reveals that outdoor advertising influences ads on consumers choice of products and services. The study concluded with some recommendations that more awareness about the transit should be made to the public; the management should also consider the location of the advert before placing the advertisement and they should be conscious use of colour, graphics, models and strategically placement of advertisement in such a way that will be environmental friendly are the keys to enhance outdoor advertisement.
Thesis Overview
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