Influence of billboard advertisement in the promotion of lux soap
Table Of Contents
Chapter ONE
1.1 Introduction 1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms
Chapter TWO
2.1 Historical Evolution of Billboard Advertising 2.2 Theoretical Frameworks in Advertising
2.3 Impact of Visual Elements in Billboard Advertising
2.4 Consumer Behavior and Responses to Billboard Ads
2.5 Effectiveness of Billboard Advertising Campaigns
2.6 Comparison of Traditional vs. Digital Billboard Advertising
2.7 Ethical Considerations in Billboard Advertising
2.8 Global Trends in Billboard Advertising
2.9 Innovations in Billboard Advertising
2.10 Future Prospects of Billboard Advertising
Chapter THREE
3.1 Research Design and Approach 3.2 Sampling Techniques
3.3 Data Collection Methods
3.4 Data Analysis Procedures
3.5 Research Ethics Considerations
3.6 Reliability and Validity of Data
3.7 Limitations of the Research Methodology
3.8 Research Participant Demographics
Chapter FOUR
4.1 Overview of Data Findings 4.2 Analysis of Consumer Responses to Billboard Ads
4.3 Impact of Location on Billboard Advertising Effectiveness
4.4 Comparison of Different Billboard Advertising Strategies
4.5 Perception of Brand Image through Billboard Ads
4.6 Influence of Billboard Ads on Purchase Decisions
4.7 Effect of Message Clarity on Billboard Ad Recall
4.8 Discussion on the Effectiveness of Billboard Ad Campaigns
Chapter FIVE
5.1 Summary of Findings 5.2 Conclusions
5.3 Implications for Practice
5.4 Recommendations for Future Research
5.5 Closing Remarks
Thesis Abstract
This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For the sake of the effectiveness of the result of this research, a critical review to related literature was made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings showed that billboard advertising creates awareness of products and services; it influences consumers’ behavior on product and services in their choice of products and services selection. Billboard advertising also contribute to nation’s environmental beautification and economic growth. And that billboard advertising messages carry and reinforce electronic and print media messages. It is therefore recommended that outdoor advertising association of Nigeria (OAAN) should endeavor that locations where billboards are cited should be monitored to avoid billboard constituting problems. Advertisers should patronize billboard advertising because it is powerful and intrude on the passers-by consciousness. Billboard tends to function as reminder media.
Thesis Overview
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