Chapter ONE

1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter TWO

2.1 Overview of Advertising
2.2 History of Peak Milk Advertising
2.3 Consumer Behavior and Buying Habits
2.4 Impact of Television Advertising on Consumers
2.5 Effectiveness of AKBC TV Advertising
2.6 Peak Milk Branding and Marketing Strategies
2.7 Competitor Analysis in the Dairy Industry
2.8 Consumer Perception of Peak Milk Advertisements
2.9 Psychological Theories in Advertising
2.10 Advertising Regulations and Ethics

Chapter THREE

3.1 Research Design and Methodology
3.2 Sampling Techniques and Population
3.3 Data Collection Methods
3.4 Questionnaire Design and Distribution
3.5 Data Analysis Techniques
3.6 Ethical Considerations in Research
3.7 Reliability and Validity of Research
3.8 Limitations of the Research Methodology

Chapter FOUR

4.1 Analysis of Consumer Responses
4.2 Impact of AKBC TV Peak Milk Advertisements
4.3 Comparison with Competing Brands
4.4 Consumer Preferences and Buying Patterns
4.5 Effects of Brand Loyalty on Purchases
4.6 Influence of Advertising Channels
4.7 Market Penetration Strategies
4.8 Recommendations for Peak Milk Advertising

Chapter FIVE

5.1 Summary of Findings
5.2 Conclusion
5.3 Implications for Future Research
5.4 Practical Recommendations
5.5 Contribution to Knowledge