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Influence of opinion leaders in the development of arable farming

 

Table Of Contents


Chapter 1

: Introduction 1.1 Introduction
1.2 Background of Study
1.3 Problem Statement
1.4 Objective of Study
1.5 Limitation of Study
1.6 Scope of Study
1.7 Significance of Study
1.8 Structure of the Research
1.9 Definition of Terms

Chapter 2

: Literature Review 2.1 Historical Overview of the Topic
2.2 Theoretical Framework
2.3 Conceptual Framework
2.4 Role of Opinion Leaders in Arable Farming
2.5 Influence of Opinion Leaders on Agricultural Policies
2.6 Impact of Opinion Leaders on Farmer Behavior
2.7 Types of Opinion Leaders in Agriculture
2.8 Challenges Faced by Opinion Leaders in Farming
2.9 Strategies for Effective Opinion Leadership
2.10 Global Perspectives on Opinion Leadership in Agriculture

Chapter 3

: Research Methodology 3.1 Research Design
3.2 Sampling Techniques
3.3 Data Collection Methods
3.4 Data Analysis Techniques
3.5 Research Instruments
3.6 Ethical Considerations
3.7 Validity and Reliability
3.8 Limitations of the Methodology

Chapter 4

: Discussion of Findings 4.1 Overview of Research Findings
4.2 Analysis of Opinion Leader Influence on Arable Farming
4.3 Comparison of Findings with Literature
4.4 Implications of Findings on Agricultural Practices
4.5 Recommendations for Future Research
4.6 Practical Applications of Research Findings
4.7 Challenges Encountered During Data Analysis
4.8 Areas for Further Investigation

Chapter 5

: Conclusion and Summary 5.1 Summary of Key Findings
5.2 Conclusions Drawn from the Study
5.3 Contributions to Existing Knowledge
5.4 Practical Implications for Stakeholders
5.5 Recommendations for Policy and Practice
5.6 Suggestions for Future Research
5.7 Reflections on the Research Process

Thesis Abstract

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Thesis Overview

Introduction

1.1              Background of the study

In the post-second World War years, development co-operation was based on transfer of technologies to developing countries. According to the model of social labour division in western cultures, technical knowledge transferred by extension services and utilized by farms (Roth, 2001). The introduction of western technology to non-western farmers was intended to increase production capacity and improve the market position of agriculture.

According to Israel and Wilson (2006), developing an understanding of extension sources and channels used by clients to obtain information is a pre-requisite for efficient educational programming because messages that go unheard or unseen cannot lead to change.

Though early extension effort based on direct communication with clients, changes in society and technology have resulted in programmes using diverse array of communication channels to reach clients, both directly and through surrogates.

Many clients, especially other people continue to rely on more traditional channels for agricultural information while using newer technologies as a complement (Howell and Hebron, 2004, Vergot et al, 2005, Boz and Ozca, 2010).

In a very concise way, development communication is application of the process. In other words, development communication is the use of the principle and practice to exchange ideas in order to fulfill development objectives.


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