Thesis Abstract

Abstract
Virtual Reality (VR) technology has gained significant attention in recent years as a promising tool for enhancing customer engagement in marketing campaigns. This thesis explores the potential of VR technology to revolutionize the way businesses interact with their customers and drive brand engagement. The study aims to investigate the impact of VR technology on customer engagement in marketing campaigns and provide insights into how businesses can leverage this technology to create more immersive and interactive experiences for their target audience. The research begins with an introduction to the topic, providing background information on VR technology and its applications in marketing. The problem statement highlights the challenges faced by businesses in engaging customers effectively and the potential of VR technology to address these challenges. The objectives of the study are outlined to guide the research process, focusing on understanding the impact of VR technology on customer engagement and identifying best practices for its implementation. The limitations and scope of the study are also discussed to provide a clear understanding of the research boundaries and constraints. The significance of the study is emphasized, highlighting the importance of leveraging VR technology to enhance customer engagement and drive marketing success. The structure of the thesis is outlined to guide the reader through the research process, from the introduction to the conclusion. Chapter two presents a comprehensive literature review, examining existing studies on VR technology, customer engagement, and marketing campaigns. The review identifies key findings and gaps in the literature, providing a foundation for the research methodology in chapter three. The research methodology section outlines the research design, data collection methods, and analysis techniques used to investigate the impact of VR technology on customer engagement. Chapter four presents a detailed discussion of the research findings, analyzing the data collected and drawing conclusions on the effectiveness of VR technology in enhancing customer engagement in marketing campaigns. The chapter also discusses practical implications for businesses looking to implement VR technology in their marketing strategies. Finally, chapter five concludes the thesis by summarizing the key findings, discussing the implications for theory and practice, and offering recommendations for future research. The study contributes to the growing body of literature on VR technology and customer engagement, providing insights that can guide businesses in leveraging this technology to create more engaging and immersive marketing campaigns.

Thesis Overview