Thesis Abstract

Abstract
Augmented Reality (AR) technology has emerged as a powerful tool in the realm of marketing, offering innovative ways to enhance product visualization and engage consumers in immersive experiences. This thesis explores the application of AR technology for improving product visualization in online marketing strategies. The research delves into the integration of AR technology into online platforms to create interactive and immersive product experiences that resonate with consumers. The study aims to investigate the impact of AR on consumer engagement, purchase intent, and overall marketing effectiveness. Chapter 1 provides an introduction to the research topic, outlining the background, problem statement, objectives, limitations, scope, significance, structure of the thesis, and definition of key terms. The chapter sets the foundation for the study and highlights the importance of leveraging AR technology for enhanced product visualization in online marketing. Chapter 2 presents a comprehensive literature review on AR technology, online marketing strategies, consumer behavior, and the intersection of these areas. The review covers ten key aspects related to AR technology and its application in marketing, providing insights into the current trends and theoretical framework underpinning the research. Chapter 3 details the research methodology employed in the study, including research design, data collection methods, sampling techniques, and data analysis procedures. The chapter outlines the steps taken to investigate the impact of utilizing AR technology for product visualization in online marketing campaigns. Chapter 4 presents a thorough discussion of the research findings, analyzing the data collected and interpreting the results in relation to the research objectives. The chapter explores the implications of integrating AR technology into online marketing strategies and discusses the implications for consumer engagement and purchase behavior. Chapter 5 concludes the thesis by summarizing the key findings, discussing the implications for theory and practice, and offering recommendations for future research in the field of AR technology and online marketing. The chapter underscores the significance of utilizing AR technology for enhanced product visualization and emphasizes the potential of AR to revolutionize online marketing practices. In conclusion, this thesis contributes to the growing body of knowledge on the application of AR technology in online marketing and provides valuable insights into the benefits of utilizing AR for enhanced product visualization. The research highlights the transformative potential of AR technology in creating immersive and engaging experiences for consumers, ultimately driving marketing effectiveness and enhancing brand engagement in the digital landscape.

Thesis Overview