Thesis Abstract

Abstract
Augmented Reality (AR) technology has emerged as a powerful tool in the field of marketing, offering new and innovative ways for businesses to engage with consumers and enhance their overall marketing strategies. This thesis explores the utilization of AR for interactive product marketing strategies, with a focus on its impact, effectiveness, and implications for businesses in the modern digital landscape. The introduction sets the stage by providing an overview of AR technology and its relevance to the marketing field. The background of the study delves into the evolution of marketing strategies and the rise of digital technologies, leading to the adoption of AR as a marketing tool. The problem statement identifies the gaps and challenges that businesses face in implementing AR for marketing purposes, highlighting the need for further research in this area. The objectives of the study are outlined to investigate the benefits and challenges of utilizing AR for interactive product marketing, as well as to explore best practices and strategies for successful implementation. Limitations of the study are acknowledged, including constraints such as time, resources, and access to data. The scope of the study defines the boundaries within which the research will be conducted, focusing on specific industries, target audiences, and types of products. The significance of the study lies in its potential to contribute new insights and knowledge to the field of marketing, particularly in the realm of AR technology. The structure of the thesis provides a roadmap for the reader, outlining the chapters and sections that will be covered in detail. Definitions of key terms are provided to ensure clarity and understanding of the concepts discussed throughout the thesis. Chapter two presents a comprehensive literature review, examining existing research and studies on AR technology, interactive marketing, and consumer behavior. The research methodology in chapter three outlines the approach, methods, and data sources used in conducting the study, including surveys, interviews, and case studies. Chapter four presents a detailed discussion of the findings, analyzing the results of the research and drawing conclusions on the effectiveness of utilizing AR for interactive product marketing strategies. The implications of these findings for businesses and recommendations for future research are also explored. In conclusion, chapter five summarizes the key findings and insights from the study, highlighting the potential of AR technology to revolutionize marketing strategies and enhance consumer engagement. The thesis concludes with reflections on the significance of the research, its contributions to the field, and suggestions for further exploration in this exciting and evolving area of study.

Thesis Overview