Chapter 1

• 1.1 Beyond Technical Hype: Understanding the core technology behind deepfakes and its potential applications in marketing.
• 1.2 Beyond Entertainment Value: Recognizing the serious implications of deepfakes for misinformation, brand reputation, and individual privacy.
• 1.3 Beyond Current Regulations: Analyzing the gap between technological advancements and the legal framework for ethical deepfake usage.

Chapter 2

• 2.1 Beyond Consent and Authorization: Addressing the complexities of acquiring informed consent for deepfake creation and usage.
• 2.2 Beyond False Attribution and Misrepresentation: Recognizing the potential for deepfakes to deceive consumers and undermine trust in brands.
• 2.3 Beyond Unintended Consequences: Identifying potential social and cultural biases amplified by deepfakes in marketing campaigns.

Chapter 3

• 3.1 Beyond Transparency and Disclosure: Implementing practices for upfront disclosure of deepfake usage and clear communication of limitations.
• 3.2 Beyond Tokenistic Efforts: Establishing ethical review boards and internal governance structures for responsible deepfake development.
• 3.3 Beyond Individual Campaigns: Fostering industry-wide collaboration and ethical standards for safe and responsible deepfake implementation.

Chapter 4

• 4.1 Beyond Existing Laws: Analyzing the limitations of current legal frameworks and the need for specific regulations for deepfakes in advertising.
• 4.2 Beyond National Boundaries: Understanding the complexities of international legal variations and harmonizing ethical standards across markets.
• 4.3 Beyond Static Regulations: Advocating for an adaptive and agile regulatory framework that keeps pace with evolving deepfake technology.

Chapter 5

• 5.1 Beyond Current Applications: Anticipating future advancements in deepfake technology and their potential impact on marketing and society.
• 5.2 Beyond Hype and Fear: Fostering constructive dialogue and responsible innovation to shape the future of deepfakes in a positive and ethical manner.
• 5.3 Beyond Individual Choice, Beyond Collective Responsibility: Building a future where deepfakes are used ethically, transparently, and with respect for human dignity.