Chapter 1

• 1.1 Beyond Surveys and Focus Groups: Recognizing the limitations of self-reported data and the promise of objective biometrics and neuroscience measures
• 1.2 Beyond Subconscious Influences: Uncovering the hidden factors that shape consumer behavior, beyond conscious awareness and self-reporting
• 1.3 Beyond Ethical Dilemmas: Exploring the privacy and ethical considerations surrounding the use of biometrics and neuroscience in marketing research

Chapter 2

• 2.1 Beyond Traditional Biometrics: Unveiling the potential of advanced methods like eye-tracking, facial recognition, and electrodermal activity (EDA) in understanding emotional response
• 2.2 Beyond Individual Measurements: Analyzing how combining diverse biometric data paints a more holistic picture of consumer engagement and experience
• 2.3 Beyond Static Data: Exploring the application of real-time biometrics in understanding in-the-moment reactions and decision-making

Chapter 3

• 3.1 Beyond Traditional Brain Imaging: Exploring the potential of functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) in uncovering subconscious preferences and motivations
• 3.2 Beyond Isolated Brain Activity: Analyzing how neural data interacts with other biometric measures and contextual factors for comprehensive insights
• 3.3 Beyond Neuromarketing Hype: Differentiating responsible applications from ethical concerns and potential manipulation tactics

Chapter 4

• 4.1 Beyond Product Development: Utilizing consumer neuroscience to optimize product design, packaging, and user experience for enhanced engagement
• 4.2 Beyond Advertising Effectiveness: Measuring the true impact of marketing campaigns beyond self-reported surveys, analyzing emotional response and subconscious influence
• 4.3 Beyond Customer Segmentation: Developing a deeper understanding of individual consumer profiles based on neuro-behavioral data for targeted communication and personalization

Chapter 5

• 5.1 Beyond Current Trends: Anticipating advancements in biometrics and neuroscience technologies and their implications for consumer behavior understanding
• 5.2 Beyond Ethical Frameworks: Advocating for responsible data collection, transparency, and user consent in biometric marketing practices
• 5.3 Beyond Marketing Silos: Fostering collaboration between researchers, marketers, and policymakers to navigate ethical challenges and build a responsible future for biometrics in marketing