Thesis Abstract

Thesis Overview

<p> </p><p>Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc.</p><p>Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other &nbsp; manufacturers of mineral soft drinks. The scene was complicated further by &nbsp; poor economic situation in the country.</p><p>Therefore, innovation, dynamism and efficiency vis-à-vis marketing are necessarily required as a means of not just surviving but also ensuring profitability and co-operate growth. The implementation of marketing strategies as well as successful co-operate performance of the sales force.</p><p>As a result this work sought to determine the implication of the effective performance of salespersons as an indicator of corporate growth potentials (a case study of 7 –up bottling company Plc) used questionnaire, design and tests of hypothesis. The hypothesis was tested based on the data collected and analyzed and the following findings were accepted.</p><p>The consumption pattern of 7-up drinks customers is dependent on the company sales persons performance.</p><p>The returns generated by 7-up bottling company is directly proportionate to the effectiveness of the salespersons.</p><p>Consumers have favourable attitude toward 7 –up soft drinks.</p><p>Furthermore, conclusions and recommendations were made, the conclusions are:</p><p>– &nbsp; &nbsp; &nbsp; An average salesperson of 7-up bottling company is professionally &nbsp; unskilled.</p><p>– &nbsp; &nbsp; &nbsp; There is a direct relationship between a company’s growth sales potentials and profitability with sales force performance.</p><ul><li>The 7-up salespersons do not effective and intensively distribute their products.</li><li>Consumers have favourable attitude towards 7-up drinks</li><li>The company should strive to increases it’s market share.</li><li>There is a need to give proper training and orientation to the salespersons.</li><li>7-up bottling company should enhance it’s distribution network.</li><li>It is hoped that if these recommendations are applied by the 7-up bottling company, the effectiveness of it’s salespersons will be enhanced.</li></ul> <br><p></p>