1.0   Introduction

1.1   Statements
of the problem

1.2   Aims
and Objectives of the study

1.3   Significance
of the Study

1.4   Scope
of the Study

1.5   Limitation
of the Study

1.6   Definition
of the term

CHAPTER
TWO

2.0   Literature
Review

2.1   Tools
for tracking and measuring customer satisfaction

2.2   Deliverance
customer value and satisfaction

2.3   Value
Chain

2.4   Value –
Delivering Network

2.5   Attracting
and retaining customers

2.6   Attracting
customer

2.7   Computing
the cost of customer

CHAPTER
THREE.

3.0   Research
methodology

3.1   Population
and sample size

3.2   Method of
Data Collections

3.3   Method
of Data Presentation

3.4   Method
of Data analysis

CHAPTER
FOUR

4.1   Historical
Background of Berger Paints

4.2   Data
Presentation, Analysis, and Interpretation

4.3   Testing
of Hypothesis

4.4   Discussion
of Findings.

CHAPTER
FIVE

5.1   Summary,
Recommendation and Conclusion

5.2   Summary
of the Research findings

5.3   Conclusion

5.4   Recommendation

5.5   Appendix

5.6   References