Thesis Abstract

<p> This study aims to explore the utilization of social media platforms as a means of promoting library services and resources. It will investigate the strategies employed by libraries to engage with their patrons through social media, the impact of social media promotion on user engagement, and the challenges and opportunities associated with leveraging social media for library outreach. The research will employ qualitative and quantitative methods to gather data, analyze the findings, and provide insights into the effective use of social media in promoting library services and resources. <br></p>

Thesis Overview

<p> </p><div>In the digital age, social media has become an integral part of communication and outreach strategies for libraries seeking to engage with their communities and promote their services and resources. This study aims to delve into the use of social media as a tool for promoting library services and resources, with a focus on understanding the strategies employed, the impact on user engagement, and the challenges and opportunities associated with leveraging social media platforms for library outreach.</div><div>Libraries have increasingly turned to social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to connect with their patrons, share information about library programs and resources, and foster a sense of community engagement. This research seeks to explore the various approaches and best practices employed by libraries in utilizing social media for promotional purposes, as well as the impact of these strategies on user engagement and awareness of library services.</div><div>By employing a mixed-methods approach, this study will gather insights from library staff, patrons, and social media analytics to assess the effectiveness of social media promotion in libraries. The findings of this research are expected to provide valuable insights into the best practices for leveraging social media, identify challenges faced by libraries in utilizing social media, and offer recommendations for enhancing the effectiveness of social media promotion for library services and resources. Ultimately, this study aims to contribute to the ongoing discourse on the role of social media in modern library outreach and promotion, providing guidance for libraries seeking to maximize their impact through social media engagement.</div> <br><p></p>